Malaysia Airline System Berhad Company Profile
Malaysia Airlines is listed on the stock exchange of Bursa Malaysia under the name Malaysian Airline System Berhad. MAS had been suffered high losses over the years because of the fuel price increases and poor management. Malaysia’s government overhauled the operations of the airline. Under Idris Jala who was appointed as the new CEO in 1 December 2005 leadership, Malaysia Airlines unveiled its Business Turnaround Plan (BTP) in February 2006 which highlighted low yield, and an inefficient network and low productivity. (Refer to Appendix II) 2. Corporate Objective
To produce a strategic, timely creative campaign targeting TIME’s readership of international travelers for Malaysian Airlines. (Refer to Appendix II) 3. Corporate Mission To provide air travel and transport service that rank among the best in terms of safety, comfort and punctuality. (Refer to Appendix II) 4. Corporate Vision An airline uniquely renowned for its personal touch, warmth and efficiency. (Refer to Appendix II) 5. Corporate Logo [pic] This logo designed by Mara Institute of Technology later known as Mara University of Technology was introduced on 15 October 1987, retaining he essence of the moon kite, with a sheared swept-back look for a more aerodynamic posture. The red and blue divides equally in the mid-spine to connote equilibrium. (Refer to Appendix II) 6. Board of Directors and Managers Dato’ Dr Munir Majid is chairman of Malaysia Airlines, chairman of PECD Berhad and Board of Saujana Resorts (M) Berhad.. He was born in Penang in 16 February. His early education was at St. Mark’s Primary School in Butterworth and the Bukit Mertajam High School. After that, he continued his upper secondary education at the Royal Military College in Sungai Besi near Kuala Lumpur.