Management Planning Paper
The Boeing Corporation is the world’s leading aerospace company and is the largest manufacturer of commercial jetliners as well as military aircrafts. Boeing has teams that manufacture missiles, satellites, defense systems, and communication systems. NASA turns to Boeing when they need something and Boeing operates the International Space Station. Boeing has a broad range of capabilities and skills, which is probably the reason they are the world’s leading aerospace company.
With the Boeing headquarters in Chicago, more than 170,000 people in 70 different countries find themselves employed with the corporation and most of them hold a college degree (Boeing Corporation, 2012). It takes many hard working employees and managers to make Boeing a successful corporation. This paper will discuss the planning function of management, analyze the influence of legal issues, ethics, and corporate social responsibility and their effects on management planning. I will also analyze factors that influence the company’s strategic, tactical, operational, and contingency planning as they relate to the Boeing Corporation.
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The planning function of management is the process of setting goals within the corporation that are expected to be achieved over a set period. Therefore, Boeing got to be the world’s leading aerospace company by setting such goals. The Boeing Corporation has engineer departments, sales departments, mechanical departments, and product testing departments among a few others. Each individual department will have set goals put in place by corporate and guidelines regarding how they should achieve the desired goal for each project.
Each goal is designed for each department to become the most efficient in their levels. There are six steps in management planning. The steps listed in provided course materials are situational analysis, alternative goals and plans, goal and plan evaluation, goal and plan selection, implementation, and monitor and control (Thomas S. Bateman, Scott A. Snell, 2009). Step one gathers and summarizes information that is in question. It examines current conditions with an attempt at forecasting future conditions. Step two generates alternative goals that may be used as an alternate if the first desired plan does not ork. Step three evaluates the potential of the alternative goals and prioritizes/eliminates ones that might or might not work. Step four in management planning is the selecting of goals believed to be most appropriate and feasible by the managers. Step five implements the goals and plans into action by managers. Goal achievement is likely to be linked to the organization’s reward system to encourage employees to achieve the goals and implement plans properly (Thomas S. Bateman, Scott A. Snell, 2009). Step six is essential in making sure goals and plans are met.
If the goals and plans are not monitored and controlled managers would not know if they were ever met successfully. Boeing the huge corporation that it is has had its fair share of legal issues. The corporation has to pay special attention to detail when it concerns obeying the laws and regulations in regard the manufacturing of aircraft. The planes must be tested for safety and flying ability before they ever hit the mainstream public. Notices on the aircraft tell passengers when they should be buckled and when it is considered safe to unbuckle. Engineers have to provide manuals for the aircrafts in case any issues may arise when in use.
Ethical issues come into play when Boeing makes bids to other corporations like the military or NASA. They are not allowed to charge prices that people believe to be unfair or make any changes after things have already been agreed upon. This means that the sales department has to plan how much they want to sell their product for. The main corporate social responsibility that Boeing has is safety. They have to engineer items safe for the public to be on/use. With Boeing being the world’s leading Aerospace Corporation, millions of people rely on the use of their products.
That means that engineers have to know the latest safety information and managers have to make sure that they put the safety information to use. Strategic planning is used by the Boeing Corporation when making new aircraft and other items. They have to figure out how to market their item just right so that buyers will be interested in it. This planning has led Boeing to make planes more efficient and comfortable for passengers to ride on. Tactical planning is organized for competition, such as Airbus and demand for product. Boeing is a competitor of Airbus, which is another aerospace engineering corporation.
Boeing has to be aware of competitor’s new products and when they will be released. This means that they have to formulate and release products either better or more efficient than the competition’s. Operational planning identifies the specific procedures and processes required at the lower-levels within an organization (Thomas S. Bateman, Scott A. Snell, 2009). So within the Boeing Corporation this would be those who deal with the delivery schedules and human resources departments. Every plane that takes off or leaves an airport has to be scheduled and the arrival/departure times displayed so that the public is aware.
Human resources is responsible for the hiring/firing of Boeing’s many employees and any issues consumers may have with a product or service. If someone believes that they did not have a good experience in the flight he or she would call the resource department, and the department would most likely do everything in his or her power to make the person feel better. Contingency plans are put in place in case of any challenges that may arise when making their products. A good example of Boeing’s contingency plan is in 2008 they were trying to produce 40 aircraft a year but the United States hit an economic crisis.
This meant that Boeing had to cut back their number of aircraft being created so they did not feel the effects of the economic crisis. So Boeing did not become the world’s leading aerospace corporation by doing nothing. It took hard work, planning, and management. There are six steps in management planning that corporations follow to try to ensure their survival in a competitive world. Boeing has had its fair share of legal and ethical issues and tries to abide by the rules and regulations for safety set forth by the goverment. Boeing tries to keep a strategic plan when creating new products and a tactical plan on how to market their items.