Market segmentation

8 August 2016

Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Figure 6: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian Countries in Percentage (%), FY’2012 Figure 7: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD Million, FY’2008-FY’2012 Figure 8: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million, FY’2008-FY’2012.

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Adidas Group Suppliers by Region in Percentage (%), 2011 Figure 10: Adidas Athletic Footwear Production by Region in Percentage (%), 2011 Figure 11: Adidas Athletic Apparel Production by Region in Percentage (%), 2011 Figure 12: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD Million, 2008-2012P Figure 13: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and Accessories on the Basis of Contribution in Percentage (%), 2012P Figure 14: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the Basis of Contribution in Percentage (%), 2012P.

The contribution of women to the overall sportswear market in China is less than the males because… 21 © This is a licensed product of Ken Research and should not be copied Figure: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of Contribution in Percentage (%), 2012 Men Women Kids Table: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of Revenue in USD Million, 2012 Particulars Revenue ( USD Million) Men Women Kids Total MARKET SHARE OF MAJOR PLAYERS IN CHINA ATHLETIC WEAR MARKET, 2011.

China apparel and footwear market is a mature and saturated industry with the presence of several large scale and small scale manufacturers, retailers and wholesalers who compete globally as well as in the domestic market. The activities of the market have a direct bearing on… In 2011, the majority of the athletic apparel and footwear market revenue was contributed by the top players such as NIKE, Adidas contributing nearly ~% to the overall market. The domestic 22 © This is a licensed product of Ken Research and should not be copied.

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