Market shares UK – Chocolate industry

6 June 2016

Mars Inc. Produces: Chocolates, candies, chewing gum, rice, entrees, sauces and beverages (dog and cat food) Business segment: Pet care, chocolate, Wrigley, food, drinks and symbioscience Operates in: North America, Europe, Russia, Asia Pacific, Latin America, Africa, India, Middle East and Commonwealth of independent States countries Chocolate brands: M&M’s, Snickers, Dove, galaxy, Mars, Milky way, twix, etc. Manufacturing facilities: 28 (fabrics)

Cares about CSR – web page

Market shares UK – Chocolate industry Essay Example

Nestlé (largest food and beverage company in the world) Products: beverages, milk based products, ice creams, prepared dishes and pharmaceutical products Operates in: Europe, America, Asia and Africa Chocolate segment: Aeto, Butterfinger, Cailler, Kit Kat, Orion, Smarties 94.340million dollar revenue Cares a little about CSR -> Web page

Ferrero Produces: chocolate, chocolate products, bakery products, snacks, spreads, mints and drinks. Produces following brand: Kinder chocolate, Ferrero Rocher, Raffeallo, Giotto, tic-tac, Kinder Brioss, Kinder Colazione, Kinder Delice, Kinder Bueno, Mon Cheri, Nutella and Kinder Milk Slice Operates through 38 companies

14 factories worldwide Cares about CSR – similar to TOMS Gruppen A/S (10.041 million dollars)

Most important: Ferrero and Mondeléz international Ferrero because the make specialized chocolate, they cares a lot about the environment, which makes them important competitors to TOMS, because they both can market themselves on the sustainable segment.

Mondeléz international because they have a huge market share. It is easier to persuade people who do not have a specific preference, compared to customer who buys “niche chocolate” and who already have an opinion about which aproduct they want to buy. (what I mean is that, it is more likely that TOMS Gruppen A/S would could convience some of Mondeléz customers to buy some of its products, compared to “niche” companies.

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