INTRODUCTION Coffeeville is a cafeteria establish in 2009, 1 July. It runs on 3126 Collin street Melbourne. This report is about reviewing the actual or possible implementation strategies and tactics for Coffeeville’s marketing plan. Coffeeville is a cafeteria establish in 2009, 1 July. It runs on 3126 Collin street Melbourne. This business is under the partnership of Emma and Rufus Belcastran. Currently, the business run one cafe and has approximately 250-350 customers a day. It has been leasing its premise currently, but future lease will be leased or purchased to support Coffeeville strategic direction.
This report is about reviewing the actual or possible implementation strategies and tactics for Coffeeville’s marketing plan. MISSION STATEMENT Coffeeville provides a unique and compelling cafe experience for the discriminating and socially aware Melbourne coffee drinkers. Coffeeville provides high quality, fair trade coffee and superior hot and cold gourmet food and beverages. Moreover, they support high consistent level of experts and knowledge, fast and friendly services. QUALITATIVE RESEARCH
Marketing assingment Essay Example
These days Coffee industry is in very hard nut competition, as the metropolitan covered by cafe’s in its every corner and their qualitative benefits over others are underestimated. As MacDonald’s McCafe and BP Wild Bean Cafe on Clarendon street Melbourne were in cut throat competition. Moreover, McCafe had developed its strong backbone due to flourishing MacDonald’s, which in return had swayed ample of customers. At the same time Wild Beam cafe had attracted its fuel customers. McCafe is been famous for its Arabic Rainforest beans, creamy coffee taste at lower price and fast service.
At the same time it provide alternative to people to put these McCafe coffees in meal with the main breakfast/lunch menu or with with McCafe products. While Wild Bean Cafe only serves baked pies and muffins meals with coffee. In regards to sales McCafe had more sales in comparison to Wild Bean Cafe. McCafe promotes and provide more opportunities for customer to choose. McCafe newly launched Turkish bread has a big hand in enhancing its performance, moreover there 7’s flavoured macron’s had left no doubt to beat this cut throat competition with Wild Bean Cafe.