Marketing in Japan & U.S.

4 April 2015
Compares marketing in these two countries in terms of consumers, segmentation, pricing, distribution, brand names, guarantees, advertising, packaging and direct mail.

MARKETING IN JAPAN AND THE UNITED STATES: A COMPARISON
Introduction
This research compares marketing practices in Japan with those in the United States. The findings of this research are presented within the contexts of consumer behavior, market segmentation, price maintenance, distribution, branding, product guarantees, advertising, packaging, and direct marketing.
Japanese Consumers
Japanese consumers are moving from passive status to involved participants, often dictating what the end product will look like (Mummert, Orr, and Yorgey 14-19). The Japanese younger consumer demands to be involved and to be heard. The Japanese market is becoming a consumer?driven marketplace, although the evolution has not reached the point where the Japan..

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Marketing in Japan & U.S.. (2015, Apr 23). Retrieved October 18, 2019, from https://newyorkessays.com/essay-marketing-in-japan-us/
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