Marketing Mix for Beats by Dr. Dre
Dry. Drew Beats Is a company that creates high-end quality headphones. It’s products allow listeners a full music experience with the capability of producing the songs as played from professional recording studios.
Their target market is: Teens the youth with allowances to spend on the latest gadgets. The Generation Y, the people under this category are those who are all about what’s new, trendy, and value brand names. Tag-line : “People aren’t hearing all the music” – Products are: Headphones Earphones Speakers ; Special Products founded in: – or. Ore ETC Phones ( It’s Built-in audio system; Dry.Beats Earphones) HP Laptops ( Audio of PC’s and Monitors) Chrysler Cars (Car audio system) -Competitors: Jay-Z In partnership with Skull Candy for Arrogation’s Aviator headphones. Ludicrous In partnership with Slogan for Soul by Ludicrous accent in partnership with SMS for SYNC/ SAM Audio 50 a. PRICE Products ranges from $199 – $699.
– It’s top-end pricing are determined from the quality materials used for the finishing product accompanied by a refined packaging. – Beats used a similar price strategy of APPLE’S halfpence skimming’ wherein they set the price of the product high upon entering the market before competitors show up.C. PLACE 1 OFF Country -> send to official retailers of State/Country. 12 Verified retailers of Dry. Drew Beats in Philippines: Benson Ambassador Astronaut Automatic Center Zebu Circuit City Digital Hub Gadgets in Style Power Center Saver’s Digital Hub Appliance Depot SMS Appliance, Inc. Switch – Products can also be bought from Dry.
Drew Beat’s official web-site and web-sites of official retailers. D. PROMOTION – Beats by Dry. Drew has proved their effective promotion by: advertisements in commercials, music videos, and the world wide web media (Backbone, Twitter, Tumbler, etc. Endorsements from popular celebrities, iconic musicians, and even athletes. – From their successful promotions Beats are branded not Just as quality headphones but also as fashion accessories. E.
PEOPLE – The founders: Dry. Drew – renowned modern music artist. Jimmy Loving- famous producer of artists. Luke Wood- known as a musician, producer, and songwriter. – People behind: Monster Cable Sound Technology- audio company who are known for producing quality but overpriced HID cables. Robert Brenner – former design executive for Apple. F.
Process What can be found in Beats by Dry.