Marketing Research Plan for a Book Company
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The author then goes on to discuss how this will be accomplished through the gathering of information, with all marketing being based upon the customer’s needs. This, according to the paper, then allows the focus to be placed on the ability to receive this information quickly and efficiently. The paper concludes by discussing why these strategies will work and supports the thesis that constant development of how to offer services at the most rapid rate available will allow them to attract the customers who are likely to use their services.