Marketing Strategies: FedEx and UPS
The first thing noted is that their strategy in China is exactly the same as in any location. As the executive vice president of FedEx is quoted as saying “we’ve got a pretty good formula for attacking any market…whether its China or Japan or Germany, it really doesn’t make any difference.”
“Market entry strategies will normally take into account the environment of the market to be entered and develop a strategy that best suits that market.
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Considering the high cost of entry into the Chinese market adopting an American approach without considering whether it is the best approach could be concerning.”