Marks and Spencer
The Airline industry operates in a fiercely competitive environment. Discuss how the industry utilises the theories of consumer segmentation and buying behaviour to respond to consumer demand. Use relevant examples to support and illustrate your arguments and research. 2. The Innocent Drinks Company has grown considerably from its early days of making its first smoothie recipes in 1998 employing only 3 people.
Now it’s a successful company with a turnover of ? 75 million. Discuss how the marketing environment influences the marketing activities which companies like Innocent undertake. 3. Tesco is one of the world’s international retailers and is recognised as the market leader in the UK supermarket sector. Tesco state that their core purpose is ‘to create value for customers to earn their lifetime loyalty’. Evaluate how Tesco and other supermarkets utilise the marketing mix to compete in the marketplace.
The music industry has changed dramatically in recent years. Using the 7 p’s (price, product, promotion etc) as identified by the extended marketing mix,evaluate how the major players in the industry utilise the marketing mix to their benefit in modern marketing campaigns. Incorporate practical examples of marketing campaigns in your essay to support your evaluation. 5. The music industry operates in a fiercely competitive environment. Discuss how the industry utilises the theories of consumer segmentation and buying behaviour to respond to consumer demand.
Use relevant examples to support and illustrate your arguments and research. Submission date:10th February 2012. Feedback: 10th March 2012. This will assess Learning Outcomes 1 and 2. It will also cover the following transferable skills A, B, C, E and K. Assessment Criteria Please note that diagrams, quotes, appendices and tables do not constitute part of the word allocation. The assessment criteria for this assignment will be: 25%Presentation and structure, which includes a concise written style,logical progression of arguments, and adherences to referencingconventions.
Evidence of research, which includes the use of relevant examples which support and illustrate your arguments. 45%Analysis and conclusions, which includes a clear understanding and appreciation of the full implications of the conclusions reached. Assessment Criteria: Please check the generic assessment criteria for your year on Blackboard under ‘Admin.
An individual report to the value of 2000 words on the following topic: “How is the increasing use of technology changing marketing in the 21st century? ” This will assess all the Learning Outcomes. Submission Date: 23rd March 2012 Return Date: 23rd April 2012 Assessment Criteria 40%Presentation and structure. This includes a concise written style, utilisation of appropriate sub-headings and language, logical progression of ideas and adherence to referencing conventions; 20%Research, which includes the use of relevant academic references and examples of organisations which upport and illustrate arguments.
A minimum of five separate academic sources must be used; 40%Analysis and conclusions, which demonstrate a clear understanding and appreciation of the main issues relevant to the report. Assessment Criteria: Please check the generic assessment criteria for your year on Blackboard under ‘Admin.