Mass Media

10 October 2016

Please indicate whether the following statements are true or false (T/F) T 1. Positive feedback encourages the communication behavior in progress. T 2. Semantic noise occurs when a word or phrase means something different to the source and the receiver. F 3. Machine-assisted interpersonal communication allows the source and receiver to be separated by time and space. T 4. The Internet has “blurred” the lines between interpersonal and machine-assisted communication.

T 5. The word “media” is the plural form of the singular word “medium. ” T 6. Put simply, a functional approach to mass communication centers on audience’s use of media. T 7. A microanalytic perspective toward mass media centers on the functions media perform for an entire society. T 8. As noise increases, so does message fidelity. T 9. Status conferral occurs when people or issues become important because they have received media attention. T 10. Critical/cultural studies, unlike the functional approach to ass communication, are rooted in Marxist philosophy. T 11. Online communications that use special techniques involving participation, conversation and sharing are called social media. F 12. Hegemony involves the application of force to extend dominance over marginalized or relatively powerless groups. F 13. People who say the invention of the printing press is responsible for many changes resulting after its development could be considered technological determinists. T 14.

Mass Media Essay Example

The importance of the entertainment function of mass media has grown as Americans have accumulated more leisure time. F 15. The development of photography meant that, during the Civil War, people got their first glimpse of the actual horrors and casualties of war. F 16. With the set on an average of eight hours per day, watching TV occupies more time (outside of work and sleep) than does Any other activity. T 17. The first mass medium bringing music, news, talk, and sports into people’s homes was radio. F 18.

Wireless handheld media might change how some individuals communicate, but they’re not likely to affect traditional forms of mass media. T 19. Ideology refers to a specific set of beliefs, especially regarding social and political subjects. F 20. The authors of your text provide six uses of the media in daily lives: cognition, diversion, expression, and withdrawing, recording, and social expression. Multiple Choice: Identify the correct response. 21. When Beyonce Knowles is in a studio recording an album, she is engaged in the process of: . encoding b. messaging c. decoding d. sourcing e. channel-use 22. The television program “Survivor” is an example of a: a. source b. encoder c. message d. channel e. receiver 23. Which of the following is true of traditional mass communication organizations? a. They have multiple gatekeepers b. They are expensive to operate c. They exist to make a profit d. They are very competitive e. All of the above 24. Which of the following is a media vehicle? a. the New York Times b. the television industry c. the radio industry d. the film industry e. all of these 25.

The _____approach presumes that the best way to understand the media is to investigate how the media are used. a. paradigmatic b. critical studies c. cultural studies d. functional e. both B & C 26. Media analyses can occur at which level? a. macroanalytic b. microanalytic c. paradigmatic d. phenomenon e. both A & B 27. Transmission of values is also referred to as the _____ function. a. installation b. distillation c. brainwashing d. socialization e. mediation 28. Which of the following is NOT an example of the diversion function of the media? a. listening to the radio to pass the time . reading an in-flight magazine to keep from being bored c. watching an episode of Biography to learn about the person featured d. listening to New Age music to relax e. watching a horror movie to become frightened 29. A society dependent upon the spoken word is called a(n) _____culture. a. verbal b. literal c. literate d. oral e. conceptual 30. Moving pictures helped to bring about the concept of: a. leisure time b. popular culture c. elite culture d. cultural institutions e. leisure institutions 31. Wireless handheld media: . are individual devices that do not support connectivity b. are clearly associated with interpersonal communication rather than mass communication c. have the potential to radically transform traditional media and American culture d. seem to prevent the linkage function from occurring e. will erase the “digital divide” 32. Soon after the telegraph ____ began linking people together by voice, eliminating the need to understand telegraphic codes. a. the I-pod b. the I-phone c. the computer d. the telephone 33.

Two inventions were needed to make photography a reality: a. a camera and film b. models and fluorescent lighting c. a tripod and black cloth d. a way to focus light rays from a source onto a surface and a way to copy and permanently store those images 34. Early photos called_____captured images on glass plates and were treated with silver iodide. a. Dagurreotypes b. Brownies c. Exposures d. Film 35. Johann Gutenberg is credited with developing a printing system using: a. a series of blocks b. daguerro type c. moveable metal type d. font based type e. an abacus 36. The first movie houses were named: . theatres b. Regal 6 c. cinemas d. nickelodeons 37. Edwin Porter’s “The Great Train Robbery” was an immensely popular western. This film was actually shot in _____. a. New York City b. California c. New Jersey d. Florida 38. The first medium to use digital communication was: a. the telegraph b. the telephone c. the radio d. the computer 39. Because of the digital revolution, a. fledgling writers no longer need a publisher b. new bands can bypass music companies to reach their audiences c. traditional news media no longer have as much control as in the past d. all of these e. none of these 40.

The average cost of a thirty second ad in last week’s Super Bowl w was a whopping:_____! How’s that some Doritos? Go Daddy! a. three thousand b. 3. 8 million c. 10 million d. 2 million **********Bonus: For an additional five points, design and answer the question of your choice. ********\ EXTRA: What is credibility? ANSWER: it’s the trust that the audience holds for media that performs surveillance functions. [pic] EN 290 Introduction to Mass Media Exam I Short Essay. Ten points each. Answer two of the following: Your response should be typed, double- spaced and between 200 – 250 words for each answer. 1.

How has the Internet changed the characteristics of mass communication? The internet has changed the characteristics of mass communication by having everything you can possibly need at quick access, many people rely more on the internet than anything else. Yes the TV and Radio are convenient when you don’t have internet access but the internet plays a huge role in a large amount of people in the world. Whether it’s emailing family a Christmas picture, or talking to a stranger in a different country that you met on a foreign exchange, or even doing homework online, people literally can use the internet for anything.

And it defiantly has a lot of advantages. Another disadvantage is that a lot of people don’t even read the new paper anymore because they can get it on the internet. And this also plays a huge role in the mail delivery, post offices want to cut another day of delivering because too many people pay bills over the internet and aren’t spending money on postage. So that’s letter carriers are losing out big time because of this. People rely so much on the internet for a lot of different reasons. Some good, some bad but in the end I believe that it has greatly changed the changed the characteristics of mass media. 2.

Using the critical/cultural viewpoint, can you detect ways that the media preserve the current political and economic status quo? 3. Many people would argue that, of all the communication media, television has had the greatest impact on society. Do you agree? Why or why not? Yes, I do agree. I feel like people just go along with what everyone else says and they mostly don’t have their own opinion. & by seeing things on TV and they want to be just like everyone else, there aren’t anymore original thoughts. It has a huge impact on society because if people are always doing what the media and TV are doing who knows what’s next.

With all the shootings and stuff that have been going on I feel like that just gives people more ideas. And yes , we should know about things like that but I feel like media and all that shouldn’t go that deep into stories because it just like I said, gives people more ideas. And on MTV 16 and Pregnant? Yes I get it your 16 and living life knowing your going to have a child when your still a child yourself but by putting that on a popular channel for teenagers to watch it not only shows them what’s bad about it but, it also shows that these girls are getting paid for these people to follow them around with cameras for 9 months.

And girls want stuff like that. There’s also many positives on TV but I feel like the media doesn’t truly think before they do things a lot of the time. 4. Some have argued that the media represents “the fourth” arm of government. Do you agree? How much political influence do the media weld in shaping public opinion? Should there be a “sacred trust” between the public and the media? Are these ethical obligations being met? 5. Preview a few of the technological advancements of media in the future. The year is 2050, what kinds of technology will we be using? Which forms of technology do you think will fall by the wayside?

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