Mass Media Communication
Definition Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news.
Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry. People often think of mass media as the news, but it also includes entertainment like television shows, books, and films. It may also be educational in nature, as in the instance of public broadcasting stations that provide educational programming to a national audience. Political communications including propaganda are also frequently distributed through the media, as are public service announcements and emergency alerts.
Mass Media Communication Essay Example
Media plays a major role in people’s life. It keeps us informed with current events and provides entertainment. Mass media is a section of the media designed to reach a large number of audiences. It is a communication that influences large numbers of people, newspaper, popular magazines, radio and television. It is also a way of transmitting news, created to be consumed by immense number of population worldwide and also a direct contemporary instrument for mass communication. ASSUMPTION
In my own personal estimation, Mass Media goes along with Information and Communication Technology in this day and age so as to mold a new-fangled way of life to the majority living in this global generation. Mass Media are those media that are created to be consumed by immense number of population worldwide and also a direct contemporary instrument of mass communication. Nonetheless, Mass Media is considered as the fourth estate of the society as well. It is the fourth branch of the government. The voice and weapon of the people and the society as whole.
Then again, by and large when we speak about Mass Media, we immediately perceive that these are communications media that reach the mass of people. From Audio recording and reproduction like records, tapes, cassettes, cartridges, CDs, to Broadcasting Media such as Radio, Television, Cable, to Film or Motion Pictures whether in Cinema or in DVDs, and the Digital Media, the Internet, Mobile Phones, Satellite, and ultimately the Publishing or Print Media which includes Books, Newspapers, Magazines and the run-of-the-mill marvelous Video games.
Needless to say, whatever we have in mind about Mass Media, on th whole, it is all about innovation and modernity that is continually evolving and producing ways to speed up the way humanity is subsisting. Mass Media for Teenagers Mass media become part of everyone’s daily life. Nowadays, teenagers can easier to get mass media in computer; they can through computers to know different types of mass media that they want to have. However, Mass media brings out some of the positive and negative effect on teenagers.
Mass media serves as a platform on which individuals can voice their views in various issues and share information with their friends. They can through MSN/Skype/face book to talk about their point on some case to increase their communication skills; also they can through talking to know more about different types of idea in same case. So mass media have helped to create a platform for sharing their knowledge and increase their communication skill with others.
Television trains teenagers to embrace complexity, forcing them to follow many threads and ideas, also views are forces to think and engage, and this in turn to think their analytical skill because they have to acts as a constructive influence in many cases. Another positive effects, is that mass media keeps people informed of any recent events within a short amount of time. For example, a politician is assassinated; you will hear this immediately, so that you will know what is going on. Media keeps you informed. It also helps in other things like ntertainment and gaining knowledge. Negative effects of Mass Media for teenagers, The exposure of sex images and excessive portraits of violence in movies and dramas have instilled negative thoughts and taboos in the mind of these teenagers for they have been consistently getting increased exposure to things which are not suitable for their age. Thousands of advertisements on junk food, fast food, soft-drink, etc are shown on TV and heard over radio have indirectly lead to the grown of obesity and anorexia in teenagers.
This is one of the critical global problem of today which is threatening our next generations for being unhealthy and being exposed to many serious diseases and sicknesses such as diabetes, high blood pressure, heart problem and anorexia. Women are obsessive with losing weight even if they are not being fat or obese. This is due to the influence of the media in portraying that successful women are always thin. Many teenagers, especially girls were greatly influenced with the slim figure of their favorite celebrity.
As a results, some of these teenage fans were so deep into the dieting and slimming concerns which lead them to severe health issues and fatal death in serious situation. When young teenagers are exposed to the images of violence, the personality of these young teens tend to become more aggressive and traumatic in their characteristics over the long run. At the same time, the emergence and exposure of video games with war images and weapons have brought serious issue to the society, the school and the young children themselves.
Over the years, technology has progressed from being merely a form of practical functions to forms of entertainment, such as computer and video games. Since the commencement of these technological advancements, our lives have become significantly more convenient. However, as technology has considerably developed, it has had detrimental effects on members of society, especially on youth. Young people now identify social internet networks, video games, cell phones, and numerous other electronic amusements as essential technological devices.
Nevertheless, juveniles are utilizing these electronic devices in a misguided manner, resulting in an increase of negative outcomes in this age group. Technology has adversely influenced how youths manage their time. Younger children’s daily routine is often regulated by parents, but after outgrowing the early stage, young people are given more freedom and authority to set their own limits. Now being free of their parents’ supervision they are now taking advantage of their freedom by playing video games continuously.
Rather than using their time productively, the majority of teens boundlessly play video games, go on Facebook, and text on their cell phone. Many even carelessly use their time by texting discretely in school all day. Most teenagers are aware that they are consuming an excessive amount of their time on mass media, but they do not bother to modify their behaviour. This addictive pattern contributes to many factors of failures in a youth’s life. As the degree of usage of technology started to augment in recent years, bullying in cyberspace has increased correspondingly.
Bullying through the medium of social networks has become widely known as cyber bullying and known also as the most severe issue since existence of bullying. Parents may feel outsmarted or overwhelmed by their children’s computer and Internet abilities, or they may not appreciate that the ‘new medium’ is an essential component of the new literacy, something in which their children need to be fluent. These feelings of inadequacy or confusion should not prevent them from discovering the Internet’s benefits. The dangers inherent in this relatively uncontrolled ‘wired’ world are many and varied, but often hidden.
These dangers must be unmasked and a wise parent will learn how to protect their children by immersing themselves in the medium and taking advice from the many resources aimed at protecting children while allowing them to reap the rich benefits in a safe environment. The physician is in a good position to encourage parents and children to discover the Internet and to use it wisely. The Internet has a significant potential for providing children and youth with access to educational information, and can be compared with a huge home library. However, the lack of editorial standards limits the Internet’s credibility as a source of information.
There are other concerns as well. Reason why I choose this context Mass media has a lot of influence. Unfortunately, people tend to trust it, perhaps because they think that if something is broadcast to so many people, it must be true. Whether it is true or not, it is slanted towards a particular interest. For example, news reports often show the opinions of members of the public they asked to speak. If they only talk to affluent looking people, they are taking a biased sample, but all the people at home see is three people in a row, angry over the news item.
The problem is that since this potential misinformation comes to everyone at the same time, people then reinforce it to each other. If your friend also comments on what’s happening on the news, it makes you think it must be true, because you trust your friend. Mass media and public opinion are very difficult to untangle. For teenagers, It will captures young minds. young children should be exposed to things like general knowledge, movies suitable for their age but mostly children today are exposed to a number of unwanted things which are not meant for their young minds. wouldn’t consider children of today to be innocent but i would say that most if them do not understand and interpret things in the right way. It’s hard to step children from being exposed to the evil of mass media so parents must make time to explain out these things to them.