Media Health Campaigns

4 April 2015
Examines theory, goals, techniques & effectiveness of use of media to promote public health, focusing on anti-smoking/anti-drug efforts. Abstract.

Americans have been faced in recent years with any number of health hazards, hazards identified by the government and the medical establishment alike as life-threatening, and hazards then subject to health campaigns intended to inform the people of the nature of the problem and to change behaviors so as to reduce the risk, reduce the incidence of the disease or health problems associated with the risk, and counter other messages from advertising and elsewhere in society that push people toward behaviors which lead to poor health. Among the health campaigns that have been undertaken and that have become major issues with television and other advertising are the issues of smoking, drinking, unsafe sexual activity, behaviors contributing to heart disease, and overall fitness through exercise. How effective…
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