Analyzes social theories (Marx, Weber, Durkheim, Chomsky) related to studies on impact of media forms & content on cultural consciousness.
The purpose of this research is to examine the research methods and theoretical emphases of studies of media forms. The plan of the research will be to set forth theoretical tensions that appear to arise between competing paradigms of media-form research, noting the various assumptions that various theories impose on their practitioners, and then to discuss how the research methods and theoretical emphasis of ethnographers, which focus on social relations, social context, and social meaning, might contribute to a new understanding of cultural forms on one hand and to a reformulation of theoretical frameworks usually applied in the study of media forms and practices on the other.
To study media forms might seem like a relatively straightforward enterprise, with analysis and research varying most prominently with the medium under consideration. But this is..
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