Media strategy for the 2004 Presidential Election
A look at the strategies necessary for running a successful campaign for 2004.
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This paper discusses strategy for running a successful election campaign, using Hillary Clinton in 2004 as a model. The author deals with media image, coverage, advertising and issues, as well as the glass ceiling and how the general public chooses a candidate for the presidency.
“Conducting a successful bid for the presidency is an arduous task at best, and there are many things to consider when beginning one’s election campaign. Media coverage, advertising, image and issues are just a few of the factors that work together to make or break a would-be president. How do you know how and when to focus on what?”