You want to imitate an action sequence Just because your favorite action hero looked ‘cool’ doing it. You want to wear the LBD Just because you are a fan of Coco Chanel. You want to wear the shade of nail polish Lady Gaga wears for that frantic gaga look. You want to sport your favorite actors’ hairstyles and you want to walk like those ramp models do. You want to do everything that people from the glamor world do, you want to be like your favorite celebrity. Just like them, even you want to be in the news.

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Any publicity is good publicity, you begin to feel. Your role models are people that the media exposes you to. You want to be someone, but not yourself! And now you say media does not influence you! Oh come on, it surely does! Mass media does affect the way in which masses think and act. It influences their behavior both positively and negatively. The positive effects are surely celebrated by one and all. But the negative effects are not conducive to a healthy society. Here, we will try to understand how media influences us negatively.

Images that were considered racy 100 years ago are now par for the course in magazines, commercials and other forms of media. Sexual content has become ubiquitous in the media is used to sell products and Increase ratings. A landmark study published by the Rand Corporation in 2004 found that watching television shows with sexual content Is associated with earlier teen engagement in sexual activity. Very few of the sexual acts portrayed In the media address the consequences that can arise from this activity.

This negligence provides teens with a distorted view of reality. By the time a person is 18, he will have witnessed approximately 200,000 violent acts, according to the American Academy of Child and Adolescent Psychiatry, whose experts point out that a strong correlation exists between exposure to television violence and aggressive behavior. Teens are exposed to even more violent Images when they watch movies, surf the Internet and play video games In which brutality Is rewarded. The result Is desensitization to violence.

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