Monde is one of the four major players in the biscuit industry. Monde Nissin Corporation along with its subsidiary corporation Monde M. Y. San, it holds 40% of the market share in the industry making it the top player. Its top selling biscuit is the Nissin Butter Coconut and the Nissin wafer. After Its incorporation in 1979 and after the first biscuit was rolled out in 1980, and with its desire to continue to innovate and provide quality food products, Monde in 1989 ventured into other products such as wet noodles.
Inspired by the success of such product Monde, came up with another innovate product, and that is the instant pancit canton. Since its incorporation, Monde has steadily become one of the leading food manufacturers in the country. Today, it is considered as a premier food firm and is one of the top 100 corporations since 2000. To ensure that it stays on top, Monde maintains its own research and development department to further innovate its current products and come up with new ones as well.
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A #3 – Continue to come up with new products and keep on innovating. And, improve existing brands to make sure that consumers remain loyal to them and to give them alternative choices. C From our analysis of the case, we came up with the conclusion that it is best that we combine Alternatives 1 & 3.
By advertising thru print ads and billboards together with T. V and radio commercial, we further communicate and make visible existing products as well as introduce new products to those who seldom watch T. V or listen to radios.We can put up billboards along major thoroughfares nationwide and in newspapers and other reading materials like magazines. We can also have stickers and those small flyers that we can place on supermarkets and other small sari-sari stores which we all know forms a big part of our market. By doing this, we keep consumers informed at all times of our current as well as new products because they see our billboards 24/7 when they drive. And, as a result, it further increase the company’s market share and in turn increase revenues.