Motivation Theory

4 April 2015
Compares principles & effectiveness of equity theory & goal theory as applied to organizational environments.

There is a great deal of evidence in the professional literature that leaders who achieve high levels of motivation in followers develop co-leaders highly committed to the firm’s goals and who consistently perform at high levels of efficiency. Nearly two decades ago, John Kotter reported what is true even more in today’s highly competitive, rapidly changing global business environment. The more that change characterizes the business environment, the more that leaders must motivate people to provide leadership as well. Despite the strong need for motivation…

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