Music Industry Paper Essay Sample
I am traveling to be looking at the music publication companies Universal Music Group. Inc. ( UMG ) . one of the biggest major labels in the music industry and Beggars Group Limited. ( BGL ) . a powerful UK independent label.
UMG ain and administrate VEVO and in recent intelligence Google Inc. is reportedly looking at puting a 10 % interest deserving ?42million. The trade has non yet been signed but it is said that it will include a renewal understanding that will see VEVO administering 1000000s of music cartridge holders and pictures on YouTube. ( Universal Music Group. Inc. Key Developments. Google Reportedly Eyes VEVO. Jan 17 2013 ) . In other intelligence UMG have announced a new CEO for all the planetary operations outside of the US. Max Hole ( new CEO ) will be responsible for extra key markets including the UK and will administer universals classical music concern. Max Hole has been instrumental in pulling creative persons such as Taylor Swift and Queen to UMG. ( Universal Music Group. Inc. Key Developments. Universal Music Group. Inc. Promotes Max Hole as Chairman and CEO of its Global Operations Outside US. Jan 7 2013 ) .
In a recent imperativeness release BGL claim that its creative persons are now gaining more from streaming paths than existent downloads. The BGL president Martin Mills has stated that 22 % of the labels digital grosss came from streaming in 2012 and the bulk of its creative persons for illustration Adele have earned more from streaming than from digital downloads. ( Business Matters. Beggars Group. By Glenn Peoples Jan 7 2013 ) .
UMG are presently reigning as the top major distributer completing the first half of 2012 with a 30 % portion of the market. UMG’s portion rose when they got eight albums in the top 20 charts. Sony was close competition for UMG holding a 29 % portion and Sony besides beat UMG’s portion with full album distribution. ( Universal Music Group Tops Sony To Lead 2012 Mid-Year by Ed Christman. July 5 2012 ) .
BGL are a powerful independent label that have four other Indies working underneath them. though concern from president Martin Mills has grown as UMG bought EMI.
The pie chart shows how the music industry portions were split in 2012. Now that EMI have gone to UMG there are merely three major labels left. Martin Mills states there are merely truly two as Warner are no existent lucifer for UMG or Sony and because of this it will go harder for indies who own a little fraction of the market to vie. ( music hebdomad. Martin Mills’ Universal/EMI Senate testimony in full. June 22nd 2012 ) .
As an creative person sign language to UMG would be good as they are the planetary music leader with strong market places and have a monolithic fiscal backup. The Universal Music Publishing Group ( UMPG ) is the planetary leader in music publication and besides plays a major function in movie and Television. administrating the likes of Universal Studios. Warner Bros. . DreamWorks and many more. UMG besides own and run VEVO. which is the world’s largest music picture platform. VEVO is available in most states and can be accessed on computing machines. smartphones/TV’s and tablets ( Universal Music Group. Overview 2013 ) .
Though UMG is an highly powerful label sign language to them would hold its cons. Major labels tend to subscribe a batch of creative persons. so an creative person may so happen them egos contending for attending from the label as there won’t be a close personal working relationship like what most indies offer. ‘We are highly proud of our roll of creative persons and are unambiguously placed to work in close partnership with some of the most exciting and advanced labels in the world’ ( Beggarsmusic. com. 2013 ) . The bulk of major label trades are artist unfriendly trades which usually concern a multi-album contract that offer small flexibleness and than entail handing over a batch of originative control. ( Major Record Label Deals: Professionals and Cons by Heather McDonald. 2013 ) .
Major labels like UMG have a monolithic fiscal endorsing therefore they can pass a luck on new or current creative persons by supplying them with high quality commercial recordings. pictures. photo-shoots. and ware. Major leagues can besides book and host their ain to a great extent supported and advertised Tourss. Paul Resnikoff of Digital Music News stated “major labels are still passing between $ 750. 000 and $ 1. 4 million. depending on the creative person in inquiry. ” ( Music Marketing- The major label position. by musician training October 2010 ) . Independent labels pride themselves on taking a more personal attack to marketing their creative persons. as they are non working underneath large corporate trade names they have complete freedom. Having this freedom allows the Indies to develop creative persons based on what niche groups want to hear. Indie labels work on a much more intimate degree utilizing face to confront contact at unrecorded music events to distribute the word about their creative persons. ( Marketing Plans for Indie Labels By David Ingram. Demand Media. 2013 ) .
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Nine Inch Nails ( NIN ) have taken full advantage of today’s engineering by developing and let go ofing a free iPhone app. which includes fan’s NIN remix entries. all the latest and past exposure of NIN. a courier service in where NIN fans can chew the fat. The media subdivision is the most of import subdivision as there are 1000s of fan remix’s already uploaded that can be immediately streamed from the app. NIN have besides said they will let go of their ain play lists under the music subdivision of the app.
This app is advanced ; something modern that hasn’t been done earlier. it has proven successful for NIN in accomplishing mass advertisement and hence deriving more fans and heightening the distribution demand of their music. Though this app has proven successful it has its cons. The app has been developed to work with todays engineering and entreaty to the younger coevals. the older coevals may happen utilizing this app hard hence this selling technique fails to make a full audience. ( NIN Entree: Nine Inch Nails launches new iPhone app Arts & A ; Entertainment. May 2. 2009 BY: Latoya Dupree ) . ( 972 )