Naomi Klein’s No Logo: An analytical critique

4 April 2015
An examination of the validity of Naomi Klein’s book, `No Logo` as it applies to the post-Fordian word.

This paper is about the underlying themes of Naomi Klein’s best-selling No Logo (2000), the book that became a movement, a passionate anti-globalization manifesto. The paper looks at the underlying themes of Fordism and post-Fordism, consumer culture and globalization, and analyzes Klein’s arguments while drawing on a variety of sources, both literary, William Gibson, Aldous Huxley and George Orwell, and academic /*Kennedy & Cohen plus contrasting Klein’s socialist agenda with libertarian principles.
In No Logo, Naomi Klein analyzes the effects of modern advertising on Western society and culture in the late 90s. She argues, for the most part, against its far-reaching effects on everyday life, as well as on the ethical issues associated with the move to a post-Fordist society, where production takes place in third world countries under what is, in effect, 19th century conditions.

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