New Marketing Strategy for Pepsi Co.
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But that sort of marketing has its limitations. These items can be taken to the beach but they are not a ‘brand’. In today’s lifestyle a brand name is what is needed to succeed. It is the brand name that grabs the attention of the consumer and retains their loyalty as price, quality etc. become associated with the name accordingly. So the logo accessories that were promoted by Pepsi may have been used but they did not create an awareness of Pepsi in any market other than that of soft drinks.”