New Product Development Report
From the paper:
This report will discuss the branding, and marketing for Roscoe Foods? newly developed salsa line. This line will be in direct competition with several other brands currently on the market. It will compete with Pace, Old El Paso and Chi-Chi?s Salsa lines currently in production and distributed through major grocery chains such as Kroger?s in the Northern United States, Winn Dixie in the South, and Waldbaum?s in the North East.