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These and other issues tarnish Walmart’s image, especially for those who are directly impacted. Opportunities – Growing markets outside the US offers a great opportunity to continue its growth. Threats – Being number one in its market, some of Walmart’s proven strategies are being imitated, to various degrees, by other large retailers. This will likely make the market for the “big box” retailers more competitive over time. ————————————————- Nike SWOT Analysis Example Strengths – Nike manufacturers a very wide range of very well tested high-quality products.
Many of their products use very high quality, lightweight and durable materials. They are one of the key leaders to try to emulate. Weaknesses – some of its labor practices, especially in Asian countries, are under scrutiny. Opportunities – there are still some almost virgin territories of the world that Nike could focus on marketing to. Threats – There is growing competition that sell similar products for lower prices. Some companies, particularly in Asia, make Nike knock-offs (they look like Nikes, say Nike, but they are not made by Nike). ————————————————- Starbucks SWOT Analysis Example
Strengths – profitable organization with a well-known name and product line. Nice, well-trained staff. Customers have habits and routines to go to Starbucks frequently. Reputation for creatively developing new products. Weaknesses – In some places, there are several Starbucks stores within a very short distance, which can make them suspectible in a down economy. Opportunities – new products and services, such as Fair Trade products, can be offered in their stores Threats – the prices of coffee and dairy products are rising, which may lower their profit margins, or cause them to raise prices.
Also, when the general economy is not very good, many people become much more cautious spending money on non-essential items. ————————————————- SWOT Analysis Sample of an Internet Based Business This SWOT analysis example is based on a fictional online business that sells children’s books. It’s a good template for many online businesses. Strengths • Potential Customers world-wide • Low overhead cost: items can be stocked and shipped from multiple warehouses • Low cost to maintain the book website E-mail makes it easy to stay in close touch with customers • Can offer a lower price than brick-and-mortar bookstores • Utilize existing networks for distribution Weaknesses • Customers must return unwanted items via mail • Marketing can be a challenge – only on Internet (no drive by or passerby traffic) •
Books are heavy and can be expensive to ship • The financial capital required to update and continue to expand the website and business is limited • Must outsource some of our website building due to lack of knowledge in this area Opportunities Increase traffic by getting name of website out there via blogs, forums, and “electronic word of mouth” • Look for trends during the year and areas of the country so we know how to market a bit better • Repeat customers will help the business along during slow times and may give us ideas for additional product lines related to books and reading Threats • Tough niche – a lot of big competition • Some customers are still hesitant about buying online • Larger bookstores/businesses could set prices lower than us and cut into our small business income