Nike Goes Green Review and Application
Its eco-friendly products save the company money, but the brand’s buyers want looks, not sustainability. Nike, Inc. is the world’s leading supplier of a major manufacturer of sportswear and equipment. It is very famous on the Air Jordan, Nike+, Nike Pro, Nike Golf and Nike skateboarding. Nike goes green Most of the companies are trying to make it supply chain and products greener, which bring observable environmental benefit and financial gain. Nike also expects to reduce the amount of material it wastes and promote its socially responsible.
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For instance, the sole of Nike’s new Air Jordan is made with ground-up bits of old Nike sneakers. Hence, it can save money and leading Nike goes green. Nike failure in highlight eco-friendly Nowadays, many products using environmental friendly materials, such as organic clothing line with People Tree, Gucci goes green with eco-friendly packaging. Sometimes, it may not be good to emphasise “eco-friendly” for business. For example, Nike’s first line of environmentally friendly shoes, called ‘Considered’, in 2005.
These types of walking boots were made of brown hemp fibers that looked apparently earthy. Finally, the sales of boots were poor and taken off the shelves in a year. This failure indicates that the forest-dweller feel and design is far away from the Nike’s high-tech image. Also, it shows that environmental friendly cannot be a unique selling point for Nike’s products. Performing well Nike’s products provide a feeling of fast, slick, and hip. Also, Nike customers do not care much about eco-friendly. Therefore, Nike has to be fabulous, not just green.
Succeed in Air Jordan XX3 * All pieces of the shoe fit together like a jigsaw puzzle. * Eliminate excess plastic. * Speed up assembly time Customers are pleased with the Ait Jordan shoe’s performance and continue to have good sales. According to the figure, the basketball shoe division achieve double-digit growth. For company like Nike, it is selling about professional and speed that is nothing about eco-friendly. Therefore, Nike should continue its green innovations but need to do more and say less.
It might save by making its manufacturing more green and sell it in professional way, so that Nike can kill two birds with one stone. Application There are 5. 5 trillion cigarettes are produced globally each year and are smoked by over 1. 1 billion people or greater than one-sixth of the world population. In the developing countries, tobacco consumption is rising by 3. 4% per year. The promotion of cigarettes mainly emphasize on metrosexual, fashion, personal style. However, cigarette causes environmental pollution that awakens people to a sense of duty.
Marlboro Earth – “Light up, breathe in, and help save Mother Earth” Slogan: “Marlboro Earth: Saving the Environment One Customer at a Time” Marlboro is the largest selling brand of cigarettes in the world. It lunched a new eco-friendly cigarette, Marlboro Earth, claims to gradually eliminate the causes of global warming and environmental destruction at their source. The advertisement is changing to family and nature, which is more down-to-earth. It promotes smoke Marlboro Earth is cool, clean and reduce carbon footprint to zero in no time.
Marlboro Earths will have a long-term effect on the overall health of our planet and solve the threat to the environment. The company suggests people to take it as soon as possible, no matter during childhood or adolescence, just two packs of Marlboro Earths a day can make all the difference in the world. This is a totally different product to Marlboro’s cigarette, which is damaging the earth everyday. Although, the company pointed that the Marlboro Earth contain the same good taste smokers have come to expect from Marlboro, the sales of this product is not good.
Marlboro is nothing about green but cigarettes in the mind of people. It is difficult to give a new image that Marlboro goes green. Also, the outlook of Marlboro Earth is more or less the same as normal Marlboro cigarettes, and it is not easy to promote that our planet really benefits from this green product. Therefore, Marlboro Earth is not well sold in the world and contradicts his ordinary products. Marlboro should think carefully how to go green in the future. It may be a good idea to go green quietly as Nike did, do more any say less.