No Plastic Bag Day Research Proposal

1 January 2017

The environmental consciousness of the public and consumer has been increasing due  to emergence of campaigns through media and public education during the century. The green concept is embraced by a lot of organizations and rabid environmentalists. Green product such as product without hazardous materials, energy saving components or recyclable items is very common in the society. There are also individuals who give priority to green product which bears eco-labels during their purchase.

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One of the more well known “green” consumer products is Body Shop who claims their products to be non-animal tested with recycling/refillable policies. In order to be compatible in this business world, a lot of company has succumbed to  practice green concept due to customer pressure and government regulation. Thus in this case, government becomes a power stakeholder which enforces the company to practice green concept through “no plastic bag day” . No plastic bag day was first started at the state of Penang on 1 July 2009 every Monday, before it was extended to Tuesdays and Wednesdays as well from Jan 2.

To promote the “No Plastic Bag Day” ruling, the state distributed 500,000 brochures to create public awareness besides erecting educational billboards. This noble cause was then being followed by other states in Malaysia. As this campagign is becoming a viral in malaysia,we need to find out the how this campaign will affect the busineses.. We would like to figure out why certain businesses chose to adopt the implementation with open arms even though it might not gives any incremental impact on company’s profitability. s we all know businesess play importatnt role in maintaining their reuptation and to achive good corporate social responsibility.

Our research question will therefore be, What is the effect of no palstic bag day campaign towards businesses sales,reputation and corporate social responsibillities? There are objectives listed as guidance for this research. From the businesses perspectives,we would like to achive the following : 1. To study the level of cooperation of business towards the campaign 2. To investigate to effect f the campaign towards sales 3. To found out the effect of campaign towards businesses reputation and it’s corporate social responsibilities.

Plastic bags can be a nuisance in the society. It can cause wastage problem as most  plastic bag is not bio-degradable if buried. It may releases unhealthy gases when burned. It may cause hygiene problem on the street which at the end causes diseases. Even though the Malaysian government has now trying to raise awareness on this issue, plastic bags are still widely used.

This is where we can see the level of cooperation that business gave towards the campaign that being implemented widely. In this study, plastic bags which are the main issue will be studied as there is no previous study on this area at all. In order to get to the catalyst of the issue, the perception of the manager or supervisor who are responsible is being ask to understand the business opinion on the issue. This research will investigate whether the effect of “no plastic bag day campaign towards the sales of every business who complied with it.

Whether by implementing the campaign the income of the business will be decreased or not. In hoped that this will bring more understanding on this matter. However, it should be noted that a perception does not translate into practice. Therefore, business practice will be examined in order to understand the actual action of the business in aforementioned perspectives as well. With this research, the more important effect can be identified so that action can be planned to overcome the factors which restrict the business from practicing the appropriate endeavor in plastic bag issue so that plastic usage can be reduced.

This research will hopefully help to understand the effect of campaign not only towards it sales but also business reputation as well as corporate social responsibility. Literature review -definition,framework,hypotheses, No Plastic Day is a world wide event intended to bring awareness of the over consumption of disposable plastic goods such as plastic bags and bottles. It is well known that there are floating islands of trash in most of the world’s oceans. The huge amounts of plastic trash we all discard daily doesn’t decompose, doesn’t break down, and most of it is toxic to the animals that accidentally consume it.

The current rate of plastic consumption is not sustainable and is starting to create a huge problem for marine life particularly. Fish eat toxic plastic bits. We catch the fish and eat the fish. Its only a matter of time before we’ve polluted our own food supplies with plastic trash. ( source http://www. noplasticday. org/ sales : The exchange of goods or services for an amount of money or its equivalent; the act of selling busineses reputation : Reputation may be considered as a component of the identity as defined by others source wikipedia Plastic bags have a cost to the environment and public health.

They are not compatible with closed loop waste management systems, require consumption of increasingly scarce oil resources, require input of a high quantity of energy in manufacturing and are easily replaceable. Currently, the true cost to society of single-use plastic bag distribution is not captured in the price of plastic bags since damages resulting from their use are felt externally from the consumer, indicating a market failure. (Flores, 2010). The overuse of plastic bags in society is not economically efficient as the more cost effective option of reusable bag use is readily available (Smith, 2004).

Methodology he methodology bla bla bla Research design The idea of our research rose due to the invocation of the states’ government for the “No Plastic Bag Day” campaign for it to be adopted by shops in the states. The campaign was later been adopted by many shops and the amount of shops that choose to adapt this campaign has been increasing. Hence,the purpose of our study is to explore about the significance this campaign gives to businesses. We would like to figure out why certain businesses chose to adopt the implementation with open arms even though it might not gives any incremental impact on company’s profitability.

The type of investigation that we are using is correlational study that will give identification of the important factor associated with the issue. We would like to know the how strong the effect of the implementation of the campaign towards businesses’ profitability,reputation and responsibility. We would like to keep the interference of researchers in the study as minimum as possible. Even though we are doing interviews for our research we will ensure there’ will be no changes made in the input or comments made by our respondents.

The setting of out study will be non-contrived where natural environment where work proceeds normally. In the research,the field of study will be revolved around the businesses that is adapting the no plastic bag campaign. The population to be studied for our research is organizations including the shops that is adopting the no plastic bag day campaign. The reason for the population that we chose is because we would like to found out the effect and significance of the campaign from businesses’ perspectives. Our research will be based on longitudinal studies.

We will investigate the effect from two period of time which is before the implementation of “No Plastic Bag Day” and after the implementation of it. By investigating through 2 period we will found the effect it gives by adopting the campaign towards businesses. Data collection we will use both primary and secondary data for our research. Seconday data is important for the use of to introduce our topic as general and to make people understand more about the nature of our topic. The primary data will be collected through 2 ways: 1. interviews

We will choose businesses that is adapting this campaign and propose them with questions regarding the campaign . Our interview questions will be focused on their perspectives and how the effect ot gives to the business. We would like to found out their opinion and the level of cooperation of businesses towards the campaign.

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