The Entertainment and Media industry is a constantly evolving group, with prospects in certain subsectors being much better than in others. Revenue trends in certain core segments, including broadcast television and radio, tend to vary with consumers’ and advertisers’ preferences towards new forms of media. Several conglomerates control a large proportion of the industry, somewhat limiting competitive pressure.

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1. Entertainment industry have a large public influence especially in media as some multinational companies owns many newspapers, magazines, television and radio stations and internet sites.

2. Media has a major involvement with the US political process through its lobbying activities and campaign contributions.

3. The mass media constitute the backbone of democracy, as it is through them that political information are supplied for voters to base their decisions on. They identify the problems in society and serve as a mediator for deliberation. They are also the watchdogs that people rely on for revealing errors and wrongdoings by those who have power.

Top 20 organizations whose employees and their immediate family members have donated the most money to the Obama Victory Fund through June 2011

1. Entertainment Company lacked of environmental report.1
According to an analysis of the world’s top entertainment corporations that Claremont McKenna College’s Roberts Environmental Center recently released. The entertainment sector lags behind most others in corporate environmental and sustainability reporting. The report scores companies based on the reporting, intent, and performance of their environmental and social sustainability efforts. No company scored any points in environmental performance and only Disney, Bertelsmann, News Corp., and Time Warner received points for environmental reporting. A few companies mentioned climate change and only Bertelsmann reported having an environmental management system in place.

2. Natural disasters
Natural disaster has big influence in entertainment industry. For example, Japan suffered triple disasters that killed nearly 20,000 in 2011. Earthquake, tsunami and nuclear accident hit the whole entertainments industry in the months after March 11. TV stations lost tens of millions in revenue as advertisers pulled commercials for weeks, to see them replaced by public service messages. The annual box office tooka $325 million hit as cinemas were largely deserted through the same sombre period as the nation mourned.

Page 2 PESREL analysis of entertainment and media industry Essay

3. Development and utilization of new energy sources.
As people’s attention to environmental protection, energy development and utilization are a hot topic in various industries. Saving energy and improving energy efficiency meansthat cost and expenses will decrease. This also follows the global trend of sustainable development

4. International Environmental Law
5. Environmental awareness
6. Pollution in the process of industrial development

⑴ Changing regional customer preferences
Changes in public and consumer tastes and preferences for entertainment and consumer products could reduce demand for our entertainment offerings and products and adversely affect the profitability of any of our businesses. Consumer tastes and preferences that change in often unpredictable ways. Vital success factor therefore is the ability to successfully predict and adapt to changing consumer tastes in different region. Moreover, they must often invest substantial amounts in new before they learn the extent to which these products will earn consumer acceptance. If the entertainment offerings and products do not achieve sufficient consumer acceptance, their revenue may decline and thereby adversely affect the profitability of one or
more of their businesses. Changing fashions, which are difficult to predict also have an effect on the market.

(2) The Ageing problem
Population ageing is unprecedented Population ageing is pervasive Population ageing is enduring

Percentage of the total population aged 60 or over2

Aging situation without parallel in human history—and the twenty-first century will witness even more rapid ageing than did the century just past. While mankind may rejoice in the opportunity of long-life, the aging population brings new challenges as well as opportunities.

The number of people over 60 years old has doubled in the past 30 years and is expected to grow at the same pace by 2050. Increasing pension payments at a time of massive layoffs could result in an unsupportable burden for the world’s economies. Economically, a growing number of the elderly people could result in another fiscal collapse for developed countries, which represent mature markets for entertainment, as increasing pension payments weigh on local budgets.

Up until now public leisure provisions have been particularly valuable to the less well-off, because most of the amenities have been free or accessible at modest cost. In the future it is likely to become more difficult for the public sector to be run in this way, particularly when governments are concerned with cutting the public financial deficit. However, for retired people, keeping active leisure pursuits is seen as an important way of enhancing wellbeing for the financially secure. Older people are a growing segment of the leisure market.

(4) Gradual decrease in working hours
Machines were rapidly replacing human labour. People do take longer holidays, and work has become less physically demanding. Automation has been proceeding apace and most countries in the developed world have seen average hours worked decrease greatly. For example in the U.S in the late 19th century it was estimated that the average work week was over 60 hours per week.3 Today the average hours worked in the U.S is around 334. This means that people will have more leisure time to entertain themselves.

(5) Life style changes
Internet is now integrated into daily life. A trend of getting internet access at home or through the mobile phones and buying online is developing throughout the world. The Internet has changed the way people go about their daily lives. People are Using a mobile phone or portable computer to access the Internet ‘on the go’. More people than ever before used the Internet for reading newspapers or magazines, to post or download videos, or to buy groceries. Activities previously carried out on the high street, are now increasingly being carried out online.

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