Planet Hollywood’s Information Technology

Restaurant chain’s use of point-of-sale networks, credit card marketing, debit cards, joint ventures and future.

In 1991, the first Planet Hollywood opened in Manhattan; in the following four years, the chain grew to 28 outlets with locations from Honolulu to Helsinki. Each time a new restaurant opens, some of the more famous owners, including Arnold Schwarzenegger, Demi Moore, Bruce Willis and Sylvester Stallone, are part of the opening festivities. Inside the restaurant, which features burgers, chili and similar fare, diners sit among props from movies and are able to purchase Planet Hollywood merchandise, including jackets and baseball caps; in some locations, the merchandise is available well before the restaurant opens for business. The result is that the restaurant chain has posted significant profits in an industry typically characterized by low profit margins, and an initial public offering was favorable..

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Planet Hollywood's Information Technology. (2015, Apr 23). Retrieved November 19, 2019, from
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