Role of firm in mergers & acquisitions (M&A)industry. Opportunities, financing, accounting, marketing, competition.
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Companies seeking to maintain growth are faced with several ways of doing so. They can seek to enter new markets or to expand their presence in existing markets. They may choose to acquire companies in industries or markets where they want to compete. They may examine their own business and find synergistic opportunities arising from the skills they already have and the clients they already serve. In the case of Price Waterhouse, one of the nation’s most prestigious public accounting firms, the opportunity to enter the mergers and acquisitions market by providing management consulting to its clients arose from evaluating its core strengths and market opportunities. This research considers the role that Price Waterhouse has taken on, and offers a marketing plan designed to balance the product mix …