Pricing Strategies of Hilton Hotel
Whatever in a national scale or international scale, there are various consumers needed to be treated separately. In this situation, market segmentation becomes important in the market, which should be considered by anagers in the hotels. In this report, I determined to introduce the Hilton Hotels Corporation, a five-star hotel, which is an international and global chain hotel, and is the leader of the world in accepted hotels. At now, it has over five hundred Hilton- brand hotels, which offer various hotels to disparate travellers.
Today, Hilton’s brand has become the symbol of ‘Outstanding ‘Noble’ and ‘Luxury. Its brand family covers luxury hotels, medium-priced hotels as well as a brand for long-term staying.