Pros and Cons of Social Media
?When it comes to social networking in the workplace, there is no one-size-fits-all approach. The benefits of social networking platforms vary based on platform type, features and the company itself. Social networking platforms may allow organizations to improve communication and productivity by disseminating information among different groups of employees in a more efficient manner. While it is not meant to be all-inclusive, the list below outlines some of the possible advantages and disadvantages of social media use by workplaces.
Possible advantages: Facilitates open communication, leading to enhanced information discovery and delivery. Allows employees to discuss ideas, post news, ask questions and share links. Provides an opportunity to widen business contacts. Targets a wide audience, making it a useful and effective recruitment tool. Improves business reputation and client base with minimal use of advertising. Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.
Pros and Cons of Social Media Essay Example
Possible disadvantages: Opens up the possibility for hackers to commit fraud and launch spam and virus attacks. Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft. Potentially results in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material. Potentially results in lost productivity, especially if employees are busy updating profiles, etc.
Employers do have the right to simply ban all computer activity that is not work-related, but this approach may not yield optimal results. If employees are to be allowed access to social networking platforms, then a comprehensive and well-defined policy should be established to prevent abuse. A social networking use policy generally: Defines what social networking is particular to your organization, so employees know exactly what is meant by the term. Establishes a clear and defined purpose for the policy.
Communicates benefits of social networking and of having a policy. Provides a clear platform for educating employees. Takes into consideration any legal ramifications of not following laws. Refers to confidentiality of employer trade secrets and private or confidential information. Talks about productivity in terms of social networking. Provides guidance regarding social networking outside of company time/property that could be associated with the company, employees or customers.
Some employers may prohibit posting of company information on social networking sites without explicit consent. Provides examples of policy violations. Outlines disciplinary measures to be taken for policy violations. What may be the most concerning aspect of social networking platforms is that they encourage people to share personal information. Even the most cautious and well-meaning individuals can give away information they should not; the same applies to what is posted on company-approved social networking platforms.
Employees may not be aware of how their actions online may compromise company security. Educate employees as to how a simple click on a received link or a downloaded application can result in a virus infecting their computer and the network. Advise them not to click on suspicious links and to pay careful attention when providing personal information online. Remember that just because employees may have an online profile, it doesn’t necessarily mean they have a high level of security awareness.
Employers should also note that social media policies must not interfere with the rights of employees under the National Labor Relations Act (NLRA) to discuss wages and working conditions with co-workers. The National Labor Relations Board (NLRB) provides some guidance for employers on social media policies in a May 2012 Operations Management Memo. See also: Social Networking Policy, Social Media Acceptable-Use Policy and Social Computing Guidelines. In “Only Disconnect,” Andrew Reiner, writing for The Chronicle of Higher Education, lamented the state of American youth, particularly their preoccupation with social media.
By the end of his article, Reiner advocated for social media Sabbaths, in which students would disconnect from their networks in order to more deeply engage with each other and their academic pursuits. While there are certainly negatives that can be associated with social media overuse, it is also a valuable part of the way our society functions. Here are some of Reiner’s negatives about student social media use, counterbalanced by some potential benefits to help educators take advantage of this valuable resource for student learning.
The Negatives of Social Media Use for Students Distraction – In his article, Reiner is talking not about the momentary distraction of an isolated text message, but rather the way in which social media involvement provides an acceptable diversion from intellectual pursuits. Essentially, he is arguing that it is socially safer to stay connected to peers through always-on social media, than it is to put oneself out there by having a legitimate opinion about a serious topic and disconnecting from the social networks long enough to put it out there.
Pressure to Conform – Reiner cites examples of students confiding in him that one of the main reasons behind their 24/7 connection is a fear of not keeping up with peers or appearing “like a loser in public,” as one of his students confided in a class journal. Risk Aversion – Reiner is unclear about whether students’ aversion to taking risks is a symptom of social media use or is directly caused by it, but the point is no less important either way.
Social media engagement supports a culture of avoidance which operates in direct opposition to the idea that students need to take risks and fail in their academic endeavors in order to become successful innovators. Shallowness – This is an addition to Reiner’s points, but social media does promote a kind of intellectual and social shallowness that could have long-term negative consequences for learners. Twitter, text messages, and other social media tools focus on brief, quick, “shallow” interactions that do not encourage either deep social engagement or intellectual exploration.
There is, after all, only so much information that can be obtained in 140 characters. While the option to dig deeper may be present through embedded links in Tweets, for example, there may be little reward in pursuing those connections for students. The Positives of Social Media Use for Students While Reiner makes many valid points for negative effects of social media on students, particularly their level of academic risk taking, he fails to acknowledge some very positive effects that might make participation in social media a real benefit for students.
While all of these may not be the mainstream ways that students use social media, they are important benefits that can be realized if educators are willing to embrace disruptive technology in their classrooms. Social Constructivism – In the age of Wikipedia, knowledge is increasingly becoming a social construction rather than the domain of an individual expert. Social media provides an easily accessible tool for helping students to work together to create their own meaning in academic subjects, social contexts, or work environments.
Social media platforms are regularly used in business to enhance the connections between workers and to allow for seamless collaboration across distances. Supporting the development of this skill for students prepares them for real working experiences. Breadth of Knowledge – While “shallowness” of knowledge and connections was listed as one of negatives of social media, the flipside of that shallowness is the broadness of the knowledge and connectedness that students can experience through social media use. It is now easier than ever to know (or find out) something about almost anything in the world through connected media.
Additionally, students can be connected to a broader base of opinions and world views through instantaneous global connections. Technological Literacy – All social media relies on advanced information and communication technologies that seamlessly work to build and support technological literacy. Simply put, one cannot be engaged in deep and meaningful uses of technology without developing the sorts of rich 21st Century skills such as information evaluation, troubleshooting, mediated communication, and others that will enable connected learners to become valuable contributors to a connected global economy.
All three of these aspects of social media use are excellent matches to employer expectations and help to develop the 21st Century skills that students will need to be successful in a globally connected economy. What Can the Skeptical Educator Do? In the post “Taking Advantage of Disruptive Technology in the Classroom,” I proposed several ways for educators to use the power of social media to their advantage to promote student engagement rather than mandating social media blackouts in higher education.
Here are some suggestions: Guided Connectivity – Encourage students to use social media to connect to experts outside of the classroom to conduct first-hand research which they can share with the class. Knowledge on Demand – A wealth of static human knowledge and information is available online. Encourage students to provide support for their arguments or to refute your assertions. Covert E-reading – Student can, by some estimates save up to $600 per year through using e-books on their portable devices.
While that’s not specifically social media, it’s on the same device. Encouraging Silent Reflection – Through social media platforms, every student can have the opportunity to express their opinion, share insights, or make counter arguments. This can also spark greater conversation in the classroom or in online forums. Lesson Rewind – Instructors can post recordings of lectures online and circulate them via social media, share links to relevant resources, or answer questions via Twitter or other social mediums.
All of these can invite deeper learning and support those who learn at different paces or who require remediation. There is no right or wrong answer about social media in our educational systems. It is an evolving method of communication and one that is only more likely to gain acceptance and prevalence. Rather than rail against it, it makes more sense to embrace it, minimize the negatives and teach students new ways of engaging with social media, their instructors, and each other that will support them in becoming connected learners with the skills to become successful connected workers. ”