Quaker Oats

4 April 2015
Financial analysis. Company analyzed in terms of balance, income, strategy, cash flow, ratios and stocks. Includes tables & chart.

The Quaker Oats Company markets many of its products to children. Perhaps one of its best examples is what it has done with its breakfast cereal, Cap’n Crunch. Created in 1963, Cap’n Horatio Crunch is a fun-loving sea captain cartoon character. According to Quaker Oats and its marketing department, he was born and raised on Crunch Island, which is located in the Milk Sea. He wears a blue captain’s uniform, and a large blue captain’s hat. His ship is the S.S. Guppy, which he sails with his first mate, Seadog (1963), and his crew of four kids. Their mission is to keep the cargo hold of cereal from falling into the hands of Jean La Foote the Barefoot Pirate (1968). Competition for the market share will continue to be fierce among major U.S. food companies. Kellogg’s, Post, and General Mills. Relying on heavy advertisement support, the companies including Quaker Oats will continue to fight for market share.

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