Both texts use presentational and language devices in order to promote light water valley and Lego land. The light water valley brochure uses informal language and an exciting tone to help persuade teachers in to organising reward trips. In contrast the Lego land promotional video is set to persuade parents/ families so the adults can relax in the hotel or lobby whilst the children enjoy themselves, playing in the resort. Therefore is suitable for all ages.
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One effective presentational device used in the Lego Land promotional video is the logo. The logo is near to the sun which connotes that the Lego land is in another dimension. Furthermore, the logo shows Lego Land is so irresistible and so wonderful that it cannot be contrasted to earth and that Lego Land has taken us a life of its own. It is further enhanced by the way that a flag is conserved on the logo.
This is similar to when an astronaut reaches the moon they put their flag to indicate their journey and accomplishment and this is linked to the way that, by reaching Lego Land and experiencing Lego Land it gives an individual a sense of triumph. This is compared with the way that the Light Water Valley brochure has a logo which has swirls that appear to be coming out of it, which makes the reader link it to a portal or vortex.
The effect this has is that it seems like a portal to another world or dimension, therefore sending the message that Light Water Valley is ‘out of this world’. Also it gives the audience a sense of sovereignty and freedom and makes the reader assume they are about to go on a journey. These logos are vital because they help the audience to identify these businesses with small images. This brand credit means that the logos get stuck in the audience’s head and help them to keep in mind the business from a small clue, the logo.
The Light Water Valley logo is a bright oval shape with multi-coloured lettering and
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a simple explicit drawing of a roller coaster in the middle. While this theme park logo has been explicitly created to look like a patch on the brochure, the Lego Land Logo uses the famous image of a Lego man to attract the reader. This Lego Land logo is more successful because it is using this iconic image to attract all those who grew up playing with Lego’s, it uses primary colours to connote innocent fun and it uses a mix of fonts to organise a few bits of information about the hotel name and location. Another language device used in the Lego land promotional video, “Lego centric” which suggests that Lego is inevitably the centre of all attractions and surpasses everything. As “centric” means jumping into a world of Lego as it connotes how visitors are constantly attracted to this resort.
Also signifies that Lego land has the highest rank and is beyond imaginable like a “fantasy land”. This is compared to the colloquial language which is also used in the same way in the brochure, “epic” and “awesome”. Whilst the promotional video makes Lego the centre of all attractions in the brochure teachers are the centre of attention making them feel as an icon and will get recognition from the students. This implies that they’ll realise they will become heroes or legends in the eyes if the students. Also the use of the word “epic” emphasises on the fact that it sounds like light water valley is their chosen venue and the phrase “awesome reward trip” is indirectly promoting the theme park.
Furthermore, this helps to persuade the teachers into organising this trip as they’ll become an icon or a super hero in the eyes of their pupils. To conclude both language and presentational devices are used to raise the status in order to make it more significant. Also will be a life time opportunity so therefore suggests that you’ll have the best experience. The impact that this has on the audience is that it helps to engage their interest into the attraction and to make them seem that they are doing the right thing in booking a trip for the students or children, therefore persuades the reader in to attending the theme parks.See More on Audience, Learning