Reebok

4 April 2015
Financial analysis. Weighted average cost of capital, decision making, dividend policy, loan covenants and future projects. Includes charts and graphs.

Reebok International is one of the preeminent brands in the sports and fitness products market, and specifically in the footwear market. Since footwear is its most obvious mainline product some analysts question Reebok’s commitment to the athletic apparel and sports wear market that more than doubles the footwear market in size and scope. The recent announcement of the Adidas-Reebok merger is designed to address some of these concerns and to prepare the Adidas-Reebok behemoth to truly threaten Nike’s hold on the athletic footwear, sports wear, and sports equipment markets (Adidas, 2005).

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