Research method

8 August 2016

When is applied research, as distinct from basic research, useful?Why is it important to be adept in handling the manager-researcher relationship? 5. Explain giving reasons which is more important – applied or basic research. Give two specific instances where an external research team would be useful and two other scenarios where an internal research team will be deployed, with adequate explanations as to why each scenario is justified for an external or internal team. Describe a situation where research will help you as a manager to make a good decision.

Given the situations below, (a) discuss with reasons, whether they will fall into the category of Applied or Basic research, and (b) for scenario 1 explain with reasons, who will conduct the research. Scenario 1 Companies are very interested in acquiring other firms even when the latter operate in totally unrelated realms of business. For example, Coca-Cola has announced that it wants to buy China Huiyuan Juice Group in an effort to expand its activities in one of the world’s fastest-growing beverage markets. Such acquisitions are claimed to “work miracles.

Research method Essay Example

” However, given the volatility of the stock market and the slowing down of business, many companies are not sure whether such acquisitions involve too much risk. At the same time, they also wonder if they are missing out on a great business opportunity if they fail to take such risk. Some research is needed here! Scenario 2 A university professor wanted to analyze in depth the reasons for absenteeism of employees in organizations. Fortunately, a company within 20 miles of the campus employed her as a consultant to study that very issue.

A research scientist wants to investigate the question: What is the most effective way for an organization to recover from a service failure? Her objective is to provide guidelines for establishing the proper “fit” between service failure and service recovery that will generalize across a variety of service industries. 9. Explain the processes of deduction and induction, giving two example of each. If research in the management area cannot be 100 percent scientific, why bother to do it at all? Comment on this question.

Explain the Nine steps involved in a research process. Critique the following research done in a service industry as to the extent to which it meets the hallmarks of scientific investigation discussed in this chapter. The Friendly Telephone Company Customer complaints were mounting, and letters of complaint regarding the problems they experienced with the residential telephones lines were constantly pouring in at the Friendly Telephone Company. The company wanted to pinpoint the specific problems and take corrective action.

Researchers were called in, and they spoke to a number of customers, noting down the nature of the specific problems they faced. Since the problem had to be attended to very quickly, they developed a theoretical base, collected relevant detailed information from a sample of 100 customers, and analyzed the data. The results are expected to be fairly accurate with at least an 85% chance of success in problem solving. The researchers will make recommendations to the company based on the results of data analysis.

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