Retailing on the Internet

4 April 2015
Opportunities for & problems of marketing on information superhighway. Technology, webs, demographics, advertising, examples, coupons, on-line services and security.

Introduction
The information superhighway has received much media attention, but it remains a mystery to most Americans who lack a personal computer and a modem. Government and business have been the primary users of the information available through on-line services and the Internet, but businesses have begun to develop an interest in joining the ranks of those who are connected to these resources, in part because they offer an attractive alternative to faxes and long distance phone calls, and in part because they bring a wealth of information from around the world to employees in a single location. In recent months, a growing number of businesses have become active on the World Wide Web (WWW) and the Internet offering their goods and services to consumers directly on-line. Customers can pay with a credit card or through some other ..

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