Executive Summary

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This report will display the history and background of the worldwide famous company Samsung; Which was established on march 1st 1938 by Byung Chull lee, as well as their exceptional 3d technology which is used in their televisions, in addition to future inventions and technology we wish to see.

The company started by exporting dried Korean fish, sugar, along with fruits and vegetables. Through out the years Samsung slowly started getting into manufacturing equipment, and then to petrochemicals and acquiring insurance companies then finally they diversified into the position they are in.

This paper will also explain and discuss how 3D was created, and how does it work. Also, special features will be mentioned as to why consumer should buy Samsung TV rather than other brands. Perks that make Samsung have that no other company possesses.

Finally mentioning the products that are expected to be displayed and introduced to people in the near future, as well as, products we wish and hope to be created.

We know that Samsung is one of the leading brands when it comes to mobile phones, appliances and other electronic gadgets. But what most of us don’t know is that Samsung has businesses in many other different industries. Samsung group has subsidiaries not just in the manufacturing but also in the service sector. Byung-Chull Lee created Samsung on March 1st 1938 with a starting capital of 30000 won ($27). The company originally started by exporting dried Korean fish, sugar, along with fruits and vegetables to Beijing and Manchuria. Within a duration of 10 years Samsung had transformed from a small exporting company to a big and thriving firm that owns its own woolen mills, plants and manufacturing equipment. In the year of 1969 Samsung showed interest in chemicals, shipbuilding and home electronics.

The business later expanded by investing in heavy industries, petrochemicals and acquiring insurance companies. Later in the 1980s Samsung began heading towards larger technology focus. In order to continue prospering the company got a new management in the 1990s. [Samsung, ND] Samsung’s main building lies

Page 2 Samsung Smart tv Essay

in South Korea; their blue colored logo is a representation of solidity and dependability. The word Samsung translates into 3 stars and each star has its own respective meaning; to serve the nation throughout issues, to put human resources over the material resources and efficient management activity. During its foundation Samsung was inferior to big name brands such as Panasonic and Sony, and had the appeal of selling low-priced products.

Vice chairman Yoon Jung Yong created the ‘Sashimi theory’, which basically says that timing is everything when it comes to maximizing electronic profits. Samsung used the method of showcasing the newest technology first before any of their competitors do, that way they get to charge premium prices unlike their competitors. [kennesaw, 2009] After the Korean World war, Samsung didn’t have the sufficient technology needed to manufacture their products, and so they started importing components from other countries, which is what they used in assembling black and white televisions. Then they started acquiring technology from foreign firms and focused on developing and improving this technology for their own use to expand their product range. [Samsung, ND] When Byung Chull Lee passed away his son Kunhee Lee became the new chairman. ‘Samsung Group’ now has around 60 subsidiaries such as Samsung Electronics, Samsung Insurance Company, Samsung Heavy Industries, Samsung construction & trading, Samsung Everland, etc. [Samsung, ND] A run through on the progression of Samsung’s technology and the evolution of the TVs they produce can enlighten people regarding their views on Samsung’s products, how it started and how they got to producing one of the best 3D TVs. The first production of Black-and-White TV was started by Samsung-Sanyo in 1970.

Next was the production of colored TVs and this was the start of Samsung’s unstoppable production of new TVs and leading in the market. Some of their achievements from year 1995-1998 are the introduction of the world’s first 33inch double-screen TV, developing the world’s first 30inch TFT-LCD and completely developing the flat-screen TV. Samsung also produced the world’s first 3D TFT-LCD monitor in year 1999. And with the help of advance technology, Samsung started the first mass production of digital TVs. In year 2009, Samsung released its 120Hz 3D monitor and started mass-producing the industry’s first 3D TV panels in 2010. In the same year was also their launch of the world’s first “Full HD
3D LED TV” and first 3D Home Theater. Samsung started manufacturing 3D TVs to stay on top of the market. By producing it first ahead of their competitors, they were able to achieve top share in the TFT-LCD market. And this is due to their continuous innovation and their drive to always bring out something new. (Samsung, n.d.) The majority of the population know that a television, any television, creates a 2 dimensional image, but have you ever wondered how a 3 dimensional television works? People nowadays have the chance not only to watch a movie, but also experience it and almost be a part of it. All this became possible due to an advanced technology called 3D.

The illusion of 3 dimensions relies exclusively to the fact that a particular distance separates our eyes. When our eyes are looking at a specific image (3D), each eye sees it at a slightly different angle and because our brain is so delicate it joins the two images together helping our brain to understand it as a 3 dimensional image that seems realistic. Down from the old Red View master all the way to up to the Avatar shown at IMAX. Through View master each of our eyes received a completely separate image. Although there are completely 2 different methods on which the 3D movies and the television rely on. One of the methods works by combining two images to create the effect of one image. Using a polarized filter or a color filter images can be altered. The color filter requires a user to wear 3D glasses that have two different colored lenses,” the glasses then block out one of the two combined images so each eye sees a different angle of the same shot producing a 3D effect. Anaglyph was the method that originally required 3D to be created without a color image, but through modern advances the 3D can now be done in color although color quality still suffers. Using the same principle polarization alters the waves of light the viewer receives, rather than altering the color of the image. Polarized lenses are convenient because they show just one image to each eye, therefore with its best quality it is used in most of the 3D cinemas.

There is a second method as well that involves 3D glasses with LCD screens for lenses. “The glasses are synced to the display via infrared or another method and the two different angles of each frame are shown sequentially to the viewer.” For each eye to see a complete different edition of each angle rather than, parts of the combined edition the lenses, alternately open and shut. This method is very much similar to the old view master, except it views the images at a rapid sequence rather than showing each eye a different image at the same time. This method is highly effective for creating a 3D effect but it still has some disadvantage to it, the frame rate of the content decreases by half. “Video normally runs at 30 frames per second (29.97 to be exact) so with this method of 3D each eye is only seeing 15 frames per second, this lessons the apparent smoothness of the content.” [Burden, 2011] 3D has been around for more than a century in different forms, but companies compete to advance its technology and satisfying their clients.

One of these companies happens to be Samsung, and it is surely working hard due to the outcomes. Samsung’s 3d technology is exceptional and through out the years it just keeps improving. New qualities that their 3d television have is that its completely immersive and realistic, as well as being able to watch from all angles which is great for big families or big crowds. [Samsung, 2011] Also the company has been producing a wider range of models and screen sizes in order to fit everyone’s needs. “ Worth your money, fits nicely into the generally accepted ‘ bigger is better’ ”. Al though other companies may produce 3d televisions as well, such as Sony and LG, however, “while their televisions are much more cleaner in terms of visuals, though not quite as impressive when it comes to sheet impact of their 3d effect.” [Rivington J] What Samsung was able to accomplish with much research and development was a reduction in ghosting; ghosting is in which “picture information meant for one eye intrudes into the other eye’s view. This results in a ghostly double-image around objects in the frame”, ghosting was reduced thanks to the new backlight-scanning feature. [Josh Zybe, 2011] “ The sets also have a ‘peak brightness’ feature that automatically adjusts brightness levels in dark scenes during 3d viewing to help create brighter overall 3d images”.

[James K. Wilcox, 2011] Not only did Samsung reduce ghosting in addition to other defects or problems that may have been present in 3d televisions, they were capable of reducing eye fatigue thanks to “ 3d auto contrast technology, which maximizes the contrast between objects in the foreground and background”. [James K. Wilcox, 2011] Director Phil Newton stated that Samsung’s 3D technology has been rising in demand and that the technology has become “ a mandatory, must-have feature”. [Dudley J, 2012] Our present is the future of yesterday, and day-by-day Samsung’s amazing innovations astonish us. Latest Samsung products are made so intelligent and user friendly that they not only understand the touch of a fingertip but also voice control and hand gestures, so the logo “designed for humans” really has a thought to it. With a fast changing technology, there is no telling what products companies might introduce in the future.

Non-stop innovations and breakthroughs with high competition as the fuel made all these possible. Things that people only imagine or in fact don’t even dream of are now a reality and has become a part of our everyday lives. One example is 3D technology, around 8 decades ago people who had black and white TVs couldn’t imagine having colorful and vivid images presented to them on their screens let alone having TVs with 3D capabilities. But with the help of information technology this has been made possible and there’s even more beyond it being offered. In the near future we expect Samsung to radically increase the number of Samsung users. As well as expand in different aspects of products. Some of the features that will be introduced to us in the near future will include: “Dynamic UI, Portable Native, Co-Work Scroll, Organic Farmer, Virtual Experience Room, Location based 3D Gesture UI, Power Nap, My Chef, Intelligent searcher, Gesture UI, One Card Solution, Wearable Display, Motion Based UI by Bending, Study Mate, Ambience Capturer, Smart Closet, Communication Hotline, Information Bridge, Instant Video Camera, Wearable Phone, Eye Tracking, Magic Lamp, and a Future Camcorder”. With all these possibilities incredible things can be done, and if Samsung does achieve it, then it will stand proudly at the top of the electronic market. Remember “The future of Samsung starts with your imagination”.

[Samsungalps, 2011] While those ideas are already in the making, other possible improvements in the televisions available now in the market can be the addition of a hologram effect. In 3D, it seems like the images are popping out of the screen but in holograms, with the help of lasers will enable viewers to see 3D images on a two dimensional surface. The object can be viewed from different perspectives and can sometimes appear to be moving along with the person watching it depending on the angle just like how it is in reality. Holograms are already being used in many different ways like in CNN where they watch the reporter located in another city using a hologram and it seems as if she’s just in the same studio.

There is also the 4D theatre, which is currently being used in amusement parks and special cinemas. If this experience is made available to private homes in the future, it can be a huge breakthrough for the firm producing it. It will be expensive but they’ll be able to cater it to the elites or people from the higher class and can give the company a new high-end image. 4D theatre works in a way where the people not only can see realistic images, but they’ll be able to feel it too as if they are part of the movie. From the moving chairs, feet ticklers to water sprays, it makes the experience even more life like with the help of simulation technologies.

Another possibility is the watch-TVs. Nowadays there are now watches where people can listen to music to or even go on the radio, so it wont be any long before an actual watch where TV shows can be viewed is produced. With the help of Information technology lots of features can now be added to watches or even the other way around where TVs can be reduced to the size of a large watch. And if Wi-Fi is even added then this will enable consumers to watch their favorite TV shows anywhere as long as its a Wi-Fi zone.

With the technology available right now lots of unimaginable things can be produced and there’s still no limit to all these possibilities. “ A true friend is someone who accepts your past, supports your present, and encourages your future” a true friend is Samsung.

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