Santa Cruz Case Essay Sample

7 July 2017

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Santa Cruz Guitar Company is a small-scale musical instrument company that produces custom high quality guitars. Although Santa Cruz Guitar Company manufactures few guitars a twelvemonth. compared to rivals. and lack an existent quality section. Santa Cruz Guitar Company is known for high quality instruments.

Dr. Robert W. Edwards Deming was a statistician that had a big impact on quality. as we know it today. Deming realized how direction processes could be viewed in a statistical affair. Deming besides realized that overall quality could be improved by strong relationships between direction. clients and providers.

Deming established how overall quality could be improved by 14 cardinal elements that a company should stay by. He believed that higher quality leads to higher productiveness. Higher productiveness can be achieved by higher quality due to the decreased sum of rework. which in bend uses less valuable resources. and less holds. because orders can be completed in a timely mode. which include efficiencies.

Deming’s 14 points can be applied to the Santa Cruz Guitar Company’s stance on overall quality and how they are able to accomplish such flawlessness.

Point 1: Make a Vision Demonstrate Commitment
* Santa Cruz takes great pride in each guitar that they manufacture. each one is manus made and inspected by a skilled luthier. * Each portion of the guitar fabrication procedure is meticulously crafted.

Point 2: Learn the New Philosophy
* Everyone within each phase of the fabrication procedure is involved with the quality of the finished good.

Point 3: Understand Inspection
* The guitar will non travel to the following procedure until a lead luthier ensures that the work in procedure has met Santa Cruz Guitar’s quality criterions.

Point 4: Stop devising determinations strictly on the footing of cost
* Santa Cruz uses the best natural stuffs in the fabrication procedure. They select the highest classs of tone forests. coal black fret boards. and female parent of pearls. along with the highest quality of coatings. * Although all of these points are comparatively expensive Santa Cruz knows that the client will be satisfied with their merchandise because it is manufactured from the finest of stuffs

Point 5: Improve invariably and everlastingly
* Luthier’s are given the chance to take categories outside of the work environment that help heighten their skill sets to guarantee that they are maintaining a high degree of accomplishment for their occupation. * They besides are able to do their ain guitars which helps luthier’s to go more originative. and research new options for the fabrication of guitars.

Point 6: Institute Training
* A lead luthier is placed on each station. This person can assist each skilled laborer increase their accomplishments. and guarantee that they understand the mission and aims for Santa Cruz Guitar has.

Point 7: Institute Leadership
* The lead luthier is able to mentor and closely oversee the workers to guarantee that they are run intoing the quality criterions imposed by their demanding client. A lead luthier besides performs fabrication procedures. which enables them to take by illustration.

Point 8: Drive out fright
* Santa Cruz Guitar Company enables and promotes their employees to hold creativeness and to hold a strong entrepreneurial spirit. and to do their ain quality control determinations.

Point 9: Optimize the Attempts of Teams
* Each station of the guitar devising procedure is a critical portion in the creative activity of the finished good because the guitar can non travel on to the following station without the blessing of lead luthier. * Each station is composed of a squad that increases productiveness and efficiencies and the overall quality of each fabrication procedure.

Point 10: Eliminate Exhortations
* Workers are encouraged to travel out on their ain and open up their ain guitar stores. which helps to advance the current success of their company.

Point 11: Eliminate Numerical Quotas and Management by Objective. * Santa Cruz Guitar Company does non fabricate a big measure of instruments a twelvemonth. The company focuses on the quality instead than the measure of guitars. This improves Santa Cruz’s profitableness. as consumers know that when they purchase a Santa Cruz guitar that they are having a quality merchandise. Santa Cruz sets their aims for their house by the quality of instruments they produce.

Point 12: Remove Barriers to Pride in Workmanship
* Santa Cruz selects merely the few persons that have the passion and pride to do guitars. They do non necessitate a formal Total Quality Management position because it is already instilled within the employees to take great pride in every procedure of fabrication guitars.

Point 13: Encourage Education and Self-Improvement
* Employees are encouraged to travel out and get down their ain luthier guitar concerns ; they are encouraged to go to uninterrupted instruction categories outside of the workplace. They are besides encouraged to pass excess clip doing their ain guitars.

Point 14: Take Action
* Management all the manner down to the lead luthier’s have the same mentality and aims to run into the punctilious quality criterions of Santa Cruz Guitar Company.

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