Saturn Automobile

4 April 2015
Analyzes development of General Motors’ car, centrality of labor-management relations, successes & failures, economics, background, leadership, dealers, customers, technology, quality and more.

The driving concept behind Saturn’s development was to create a world-class compact car with the reliability, safety, feel, appearance and overall excellence that people expected in the top imports while remaining competitive in price. Saturn’s successful business model integrates GM’s global engineering and manufacturing operations to include the offer of an extended warranty with maintenance included. This model builds and sustains consumer confidence. Comments Saturn has upsized its business model in an attempt to capture the consumer…

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