Sexism in Television Commercials
They also deliberately encourage insulting notions of women as stupid, incapable of understanding basic concepts and de facto having no part in the world’s biggest porting event simply because of their sex (Perera). This is an example of the sexist attitudes towards women. Why must women be oblivious to sports Just because theyre female? Many advertising companies don’t think how they’re campaigns will effect, but only that it causes attention. Personal hygiene products such as Axe use half naked men and women to advertise.
For example then men use the spray and women chase and tackle them like animals. No human being should be portrayed as an animal. And the men in he commercials really show that males should look a certain way in order for women to be attracted to them. Everyone is different and has their own sense of style so these commercials are really downing individuality. Timi Ross Poeppelman, California State University, Sacramento instructor, says “They are degrading to both sexes. It’s interesting how accepting we are ofa female being objectified as a sex object.
If you reversed that and had men acting like [Axe] women do, people would say it’s horrible. But, some people see it as a Joke and laugh it off. That’s the thing about this advertising campaign: The ads can offend and entertain in equal measures (McManis). Though on the outside looking in, we would think something would be done about it. Many of the commercials we see for home improvement products have the routine stay-at-home mom trying to figure out a way to make her Job easier. These include Glade, Scrubbing Bubbles, Clorox, and Swiffer. The list could go on.
In these commercials, the women are seen in the old fashioned way of theyre only good nough to clean and take care of kids. What about fathers who stay at home? Or the working single mother or father who have the same responsibilities and more? These commercials fail to show the reality of everyday life. No men are shown with these responsibilities, making it seem as if they are incapable of such tedious duties. Watching a football game, we can usually find an attractive young lady being swept off her feet by a less attractive man after he opens his beer of choice. Or, if we’re