Stakeholder Analysis

3 March 2017

Stakeholder Analysis Picture the face of a student receiving a research paper, not to thrilling, some will start sooner than others but everyone must start their research papers somehow and some way. Google means “to search” and now in days it can be used for browsing, personal computing, email, and broadband networking (Krazit). Years ago when internet and Google did not exist students actually went to the library to not only study but to get and look through books. That is how students got their research for papers, while students today use the internet and mostly Google.

Now when students go to the library they use it for a study area and internet access. Walking into the library at Colorado State University, in Fort Collins, you will find students with more computers than books. Libraries have more reliable sources but most students only use their resources if they are required by a teacher. Google is a quicker and easier than making time to go to the library and find a book. Even though libraries are changing to keep up with the new technology, Google is changing faster. Students are now reading on iPhones, kindles, and Google search engines when before they were using printed books (Glazer).

The libraries were used so students could get books for research. These days, librarians have seen more online searches in the library than people actually searching for books (Hafner). How much longer until Google takes over the libraries purpose of using their books for research? Stakeholders who could partake in this question could be librarians, Google investors, current college students, and college alumni’s. Librarians may be one of the top stakeholders for the changes in student’s research ways. The librarians want to help the students and make sure that the information they are using is reliable.

They believe that students must use library books and databases instead of Google (Mantel). Librarians thin that Google is not a good source; they mainly say this because they want students to use their resources. Like the other stakeholders librarians know technology is changing and trends are following so in order to stay up to date they need to change too (Timpson). Librarians need to make changes like making their research options more convenient to students. Unlike the other stakeholders librarians have to go against Google because they want students using the library.

If Google takes over libraries researching purposes then librarians could possibly lose their jobs. Google investors could be another stakeholder because with Google changing and becoming more reliable they have a chance to make more money. Google investors want to make money and they want to show that Google is a reliable source for students. They believe that the little advertising they have done has helped them save money and get the word out (Krazit). They assume that there are a lot of people out there who rely on them for information. 83% of students begin searches using search engines” (Timpson). Unlike librarians, they want the students to use Google so they can make more money, they do not care about their education. They also know that they still need to make changes and become more than just a search engine, just like other stakeholders. Another stakeholder would be college alumni’s because they did not have internet as an option, so you can compare how much has changed. Students wanted to go to the library to research or maybe even hang out. They believed that the library was to check out books for research.

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