2 February 2017

Stakeholders with high power and high interest (category D) Category D stakeholders are those with high power and high interest. The internal stakeholders up to 2005 fall into this category as they were powerful businessmen which had positive effects on Asda Wal-Mart’s environment. Sam Walton the founder of Wal-Mart a significant pioneer, as mentioned in the case study he innovated the concept of self-service and central billing rather than the previous system of paying separately for goods purchased in different departments. His courage positively influenced Asda Wal-Mart’s environment making it the largest company and the biggest employer in the world today. Asda joined the Wal-Mart family in 1999.They had a strong bond as they both had a market strategy which focused on low prices for instance the smiling face ‘rollback’ campaign, enhanced Asda’s environment making it UK’s most affordable supermarket.

In 2004 business was looking good for Asda Wal-Mart; it was fortunes most admired company, accounting for 2% of US GDP, which was led by the world’s most powerful person Lee Scott. However not all powerful stakeholder are such great businessmen. Asda Wal-Mart’s environment disturbed over time as a new stakeholder was taken on board. Though he had the power and authority to make decisions, he misapprehended the situation so I have put him under category C. Stakeholder with high power and low interest (category C)Andy Bond Asda’ CEO in 2005 is a stakeholder with high power but low interest as he took a laid back approach and admitted to missing some business opportunities, which damaged Asda Wal-Mart’s environment causing its market share to fall in 2005, with its annual growth at 2% running behind industry growth rates of 3%. Stakeholders with low power and high interest (category B) Stakeholders in this category have high interest but low power in announcing their views across the country. The Fortune list holds high interest in finding the top companies

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