Strategic Choices for Coca-Cola Company

1 January 2017

In this module four session long project I will discuss while learning on how to apply and integrate results from the two completed SLP with four generic business strategies found with this module in regards to the different types of analysis for the Coca-Cola Company. Step one will include the listing of the four SWOT and four generic strategies (Low Cost, Differentiation, Focus and Preemptive) in a 5×5 table for simplicity.

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In step two and step three, I will list the elements of my choices taken from the Porter’s Value Chain analysis and from the PEST analysis that similarly involves the ideas from my previous SLPs and expound further for the clarification and discussion. Coca-Cola’s Main Strategic Choices | Low Cost| Differentiation| Focus| Pre-emptive| Strengths: Brand Naming of Coca-Cola’s entire product portfolio.

Coca-Cola’s name is already known to the whole wide world. This is one of Coca-Cola’s greatest tangible assets and strengths towards the market that is cheap and almost free. Having the most popular name helps a lot from being bought and consume by consumers. Smaller new organizations starting are beyond compare from the Coca-Cola Company’s decades of accomplishments. | Coca-Cola’s brand naming its entire fleet of beverages focuses on further expansion and the ability to stay/compete with other big company’s such as PepsiCo.

Putting more time and money to market other Coca-Cola products to maintain the top market as the number one non-alcoholic beverage producer on the world. Weaknesses: Production of Healthy Drinks| Coca-Cola’s line of beverage portfolio lacks the number of healthy drinks. Coca-Cola does not give much attention on the creation of Low Cost| Provide a healthier choice of beverages while bringing in Coca-Cola’s ante from its competitor to a leading number from the Differentiation| Coca-Cola’s new health drink should put more attention on the competition, especially to the makers of milk and juices company. Focus| Once that one health drink is created and derived from non-carbonated drinks.

Coca-Cola becomes the all around beverages Pre-emptive| | healthy drink products. With Coca-Cola’s advance machinery and include the R&D department, Coca-Cola have the potential to improve further and knocks their competitors out. | beverages war. | | producer in the world. | Opportunities: Providing its “loyal consumers” the beverage that made Coca-Cola so popular.

Coca-Cola’s massive production of the “brown sweet syrup” makes it available to the entire world to enjoy without breaking someone’s bank. Its loyalist continuously buys only Coca-Cola brand beverages to get and get serve with their businesses. With the creation of coke syrup, this started a trend that a lot of the competitors tried to copy or duplicate but ending sub-par from Coca-Cola. Coca-Cola should take and continue on with the lead on producing a healthier drink but with the same great taste and great value as the coke syrup for the whole loyalist of consumers to enjoy and refresh with. | Two types of coke loyalist consumers: one being as a health drinker and the other as the “I don’t care attitude as long as I have my coke beverage” in my hand.

The second type of consumer is already taken care of; Coca-Cola needs to look further on its other loyalist consumer to further reeling them in for becoming the ultimate consumers of Coca-Coca products. | Assuming that Coca-Cola has already created the healthy choices of beverages (milk, juices, and other diet non-carbonated drinks). Stiffening the competition against its competitors by providing a greater value for the consumer’s money such as a bigger container for the same price as the competitors sell. Threats: Big and Smaller company that produces non-alcoholic beverages and food products.

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