Strategic Development for Pepsico
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It is going to be very difficult to expand itself here and capture the local market because from the past experiences Pepsi has learned that Coke will apply any legal or illegal means to deter Pepsi from strengthening itself. So to increase the revenue, it would be wise to capture the international; markets and establish itself there. This is achievable because Pepsi gives competitive prices and can manage to sell internationally at prices that are equal lent to the local market that they intend to penetrate. That is why consumers internationally readily accept Pepsi.