Strategic Management Case
George Module 1 case MGT 599: Strategic Management TUI university Date: March 26,2011 Summary I think The coca-cola company has done an exceptional Job with defining their mission, vision, values and goals. These items may not be listed under the appropriate titles based on the background Information present in this module but the information has been provided within the titles that are listed on the companVs website. For example, the mission statement Is listed under the focus on the market statement and the vision statement is listed under the mission statement.
I feel as if his company has provided me with the direction of this company based on their mission statement. I am inspired by the vision of this company. The values of this company are values that represent a successful company. This company has set goals that will allow this company continued world success. This executive summary will start with introduction of The Coca-Cola Company. Second, I will identify The Coca-Cola Companys mission, vision, values and goals.
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Third, I will critically evaluate each element for this company and show how It Is In line with the background information for this module and that no changes are ecommended or required. Fourth, I will show how each of the elements account for the stakeholder’s interests. Fifth, I will conclude this executive summary. Introduction The Coca-Cola Company has been around for over one hundred years and their manufactured goods are sold all around the world.
A company does not survive for 1 OF3 over one nunarea years wltnout an Incre01Dle map prov101ng alrectlon. I nls map Is the companys mission, vision, values and goals. Companys mission, vision, values and goals (all taken directly from The Coca-Cola Company’s Website) Mission вЂў Inspire creativity, passion, optimism and fun Vision To refresh the world…. To inspire moments of optimism and happiness…. To create value and make a difference…. Values People: Be a great place to work where people are inspired to be the best they can be. Ђў Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs. вЂў Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. вЂў Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. вЂўProfit: Maximize long-term return to shareowners hile being mindful of our overall responsibilities. вЂў Productivity: Bea highly effective, learn and fast-moving organization.
Goals Focus on needs of our consumers, customers and franchise partners вЂў Get out into the market and listen, observe and learn Possess a world view вЂў Focus on execution in the marketplace every day Be insatiable curious Critical evaluate each element and show how it is in line with the background information This company’s mission statement provides a clear definition of what the company would like to do for the world. The company would like to inspire us and ring out the passion in us, while we are having fun consuming their products.
In the article, State Your Business, it was stated, “…. having a mission doesn’t guarantee winning. But not having one invariable spurs the opposite. ” (Welch, 2008) The Coca- Cola Company wanted to do all they could to guarantee winning for their company so they created a strong winning mission statement. The vision statement tells us the vision this company has for the world. This statement paints a clear picture of what this company would like to do for the world through their merchandise.
QuickMBA states, “The vision describes some milestone hat the firm will reach in the future…. ” (QuickMBA. com, 1999-2010) Values define and dictate the standards and rules of an organization, without them, there are no standards for the organization. “Core values will not change…. ” (QUICKMBA. com, 1999-2010) If a company does not have any goals, how would you know the objective of the company? Unlike the line used in the article from Fast Company. com, “Who needs a long-term strategy when everyone’s goal is simply to ‘get big fast? (Hammonds, 2007) Unlike this article, The Coca-Cola Company did set some clear goals for their company. world. I nls companys goals tell us exactly wnat tney would Ilke to ao Tor Show how each of the elements account for the stakeholder’s interests All of the elements account for the stakeholder’s interests. Each of the four elements clearly defines the objectives of this company, telling us what the company would like to accomplish and or achieve. All of the accomplishments will bring success to the company, which equals income or money for the stakeholders.
One example is when the goals state, “Focus on needs of our consumers, customers and franchise partners. ” This allows the company to provide the things required by consumer, hich will increase profits. Another example is listed in the values, “Maximize long- term return to shareowners while being mindful of our overall responsibilities. ” This value states within its statement how it accounts for the stakeholder’s interests. Actually, each value listed, supports the interest of the stakeholder’s.
The mission and vision statements are a map pointing in the direction of great success for the stakeholder’s. Conclusion In conclusion, I started this executive summary with a summary of why I support The Coca-Cola Company’s mission, vision, values and goals as they are written on the ompany’s website. Next, I provided an introduction which stated the order in which this summary would be written. Third, I will identify The Coca-Cola Company’s mission, vision, values and goals.