Strategic Management Paper
Brief Description of the Company Pepsi-Cola Products Philippines Inc. is a company Mission Statement Analysis Mission: “We [Pepsi-Cola Products Philippines Inc. ] will continue to market a portfolio of international and home-grown branded quality products at prices that provide good value to our consumers in key Food & Beverage categories. We are committed to expand the business and provide healthy financial returns to our shareholders, opportunities for growth and enrichment to our employees, business partners and the communities where we operate.
” Analysis: Component Remark/Comment Customers Products/Services Markets Technology Concern for Survival, growth and profitability Philosophy Self-concept Concern for Public Image Concern for Employees PEST Analysis Political Economic Social Technological Industry Analysis: EFE Matrix Competitive Profile Matrix (CPM) Summary of Financial Ratio 0. Liquidity Ratio a. current b. quick 1. Leverage Ratio a. debt to total assets b. debt to equity c.
long term debt to equity d. times-interest-earned 2. Activity Ratio a. inventory turnover b.
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fixed assets turnover c. total assets turnover d. account receivable turnover e. average collection period 3. Profitability a. gross profit margin b. operating profit margin c. net profit margin d. return on total assets (ROA) e. return on stockholder equity (ROE) 4. Brief Assessment/Description of the Total Financial Condition of the Company SWOT Analysis Strengths
Worldwide brand recognition Huge distribution network Strong market position Strong brand name/brand folio Strong growth capacity Weaknesses Cannot outdo Coca-Cola because of its stronger market positioning Cannot be differentiated from other products because the cola for instance, tastes the same with their other competitors Coca-Cola products are preferred over Pepsi-Cola mainly because competitor has established a stronger brand than Pepsi-Cola products.
Opportunities Threats Internal Factor Analysis (IFE) TOWS Analysis External Opportunities (O) External Threats (T) Internal Strengths (S) SO (Maxi-Maxi Strategy) ST (Maxi-Mini Strategy) Internal Weakness (W) WO (Mini-Maxi Strategy) WT (Mini-Mini Strategy) Space Matrix Balanced Scorecard Strategy Map McKinsey 7S Analysis Porter 5 Forces Analysis