Strengths and Weaknesses
Hotel strengths: Great health club/pool/outdoor area with excellent service. Nice view from rooms in SW corner of building. Quick room service. The hotel is well located to shopping and business districts and central to tourist attractions. | Our major strengths lie in the hotel properties which are positioned at prime locations in key cities.
Our business hotels are placed in close proximity to prime commercial and business hubs in the cities, and within comfortable distances from Airports and Railway stations.We have retained our competitiveness through a vigorous plan of controlling capital and operating costs, and by takeover and turning around of hotel units. Our Internal processes, systems for designing, constructing and operating our hotels, combined with our extensive marketing and sales network which has built up a large base of corporate clients, provides us with the required competitive advantage to deal with the market competition. | |In recognition of the fact that our people constitute the most precious resource, we offer our staff at all levels, a stimulating work culture that empowers people, inculcates team building, encourages new ideas and motivates performance. We believe in meritocracy vis-a-vis hierarchy. Our H. R.
Strengths and Weaknesses Essay Example
Policy commences with hiring individuals with the right expertise, work skills and experience. We place a lot of emphasis on training and development of our employees which enables them to upgrade their skills to meet the challenging requirements of the Hospitality Industry.Board of Directors The Board of Directors is supported by a team of professionals staffing key managerial positions at our Hotel units. Each Hotel unit is headed by a General Manager supported by respective heads of various departments viz. Housekeeping, F & B, Human Resources, maintenance & Engineering, Marketing, Front Office, Accounts & Administration. Sales & Reservation Network The primary focus of our marketing strategy is to target business executives at middle and senior level of Management, domestic and foreign.A Corporate Sales Team stationed at Mumbai manages the Sales & Marketing activities for all Hotels being operated by the Pride Group.
Our Sales & Reservation Network is spread over various metros including at our Hotel Units at Pune, Nagpur, Ahmedabad, Chennai and Bangalore, besides Delhi and Hyderabad. We have tie-ups with M/s. World Hotels for our Chennai Hotel, as a part of the effort to attract foreign clients. Hotel reservations are also made through electronic reservations by way of web-based software which offers a real time online booking facility.Marketing departments at our Hotels have dedicated sales teams for selling of banquets and conferences and catering for wedding and other receptions. | Career | It is a matter of pride to be at The Pride. We are an organization where people are nurtured through unremitting learning and are given every opportunity to whet their skills, and are respected, heard and encouraged to do their best.
At The Pride Group of Hotels, our success can be summed up in just one word: PEOPLE, as we strongly believe that: “Good Service is about systems, Excellent Service is about People”If you are ready to augment your professional career and explore a world of opportunity with The Pride Group, then you are at the right place. | SWOT Analysis of Hotel Industry – Strengths and Weaknesses When it comes to tourism, the hotel industry is very important. In fact, it is a supporting service that affects the presence of tourists in a certain place. How else can tourists stay in a place if there are no hotels? The SWOT analysis is vital to determine if the industry is helping in the achievement of tourism goals. By identifying the weaknesses, the hotels can better address potential problems in the future.SWOT stands for strength, weakness, opportunity, and threat. The analysis can vary from one place to another and so you can’t just copy the SWOT analysis of other places.
For now, you can focus on the hotel industry of India. The strengths of the industry include having several quality hotels in the country that are able to meet the demands of tourists. You can also find international players in the industry and here’s good news for you – the manpower costs are the lowest. The country has many tourist destinations that offer potential growth for hotel owners.The industry also has weaknesses and this includes the following – land is expensive in India and most hotels are staffed heavily! The tax structure in the country is also higher as compared to other countries and the hotel rooms in the country are far lesser as well. The services offered by hotels are limited and will not meet with the world standards. Opportunities and Threats The opportunities are also promising in this country.
You see, the demand for tourists is also easily managed. The peak season in the country is from September to March. Over the long term, the hotel industry has growth potential.When it comes to diverse topography, India is one of the best. The heritage hotels are great and can provide tourists with a unique experience. If there are opportunities, you can also find threats. Most of the hotels in India are now being replaced by guest hotels.
The trend for guest hotels is increasing and so the hotel industry can be greatly affected. Tourists also have second thoughts about visiting India because of the political turbulence there. The manpower is not trained well and so the industry is easily affected by the country’s economic conditions.Through the SWOT analysis, the hotel industry in India can better meet the needs of tourists. The SWOT analysis can be applied in different industries and for hotels, this is also necessary. Before you start a hotel business in your area, be sure to conduct this analysis before entering the market. Strengths India’s rich culture heritage: With a historical backdrop of 5,000 years, India is one big package of culture and legend that never fails to captivate the imagination of the visitor.
Along with endless natural splendors like the mighty Himalayas, the vast Indo Gangetic Plains, lush tropical jungles and a long coastline.A visit to the country is a changing spectacle of religions, customs, festivals, sights and sounds. Demand–supply gap: Indian hotel industry is currently facing a mismatch between the demand and supply of rooms leading to higher room rates and occupancy levels. With 95,000 odd rooms in the country, the size of the hotel industry represents an abysmal figure for India’s size and growth prospects. Though new capacities are expected to come in the next five years demand will outpace supply in the short to medium term.In fact, the industry did not find a place in the government’s fund allocation. Things have, however, witnessed a change.
The government seems to have realized the importance of tourism and is willing to spend towards the development of the industry. The ‘Incredible India’ campaign is a product of this realization. The focus on infrastructure, modernisation of airports, open sky policy, development of new tourist destinations and circuits, more fund allocation towards tourism are some of the initiatives taken by the government to promote tourism.The Indian hotel industry stands to gain from this proactiveness shown by the government. Weaknesses Poor support infrastructure: India is currently spending a miniscule amount compared with its needs, on infrastructure. China is spending seven times as much as India on infrastructure (excluding real estate) in absolute terms. In 2003, total capital spending on electricity, roads, airports, seaports and telecom was US$150 bn in China (10.
6% of GDP) compared with US$21 bn in India (3. 5% of GDP). However, over the past 2-3 years, the government has realized the importance of infrastructure and has focused on improving it.Opportunities Rising Income: While there has been much talk about record number of foreign tourist arrivals, very little has actually been said or done about domestic tourism, which, according to our estimates, has registered a 40% annual growth in the last three years and is currently estimated at 300 m travelers. Per capita income grew by an impressive 7. 1% in 2005, while Gross Domestic Savings touched an all time high of 28%. Significantly, the present-day consumption boom in India has been influenced more by higher disposable income rather than lower savings.
This is good news, as income induced spending is likely to sustain itself for a longer period. Higher disposable incomes are also expected to enhance the concept of traveling for leisure. Also, there has been an overall transformation in consumption pattern in the last five years. The increase in number of young people, their rising aspiration levels, and an increase in their spending power has led to a change in the consumption pattern. There is a marked shift from spending on traditional categories like food and grocery, clothing and jewelry, to lifestyle categories such as leisure, and aspirational products and services.Open sky benefits: The opening up of the aviation industry in India brings exciting opportunities for the hotel industry (airlines transport around 80% of international tourists). Increased airline activity has stimulated demand and has helped to improve India’s troubled infrastructure.
Increased competition among airline companies will further lead to the development of new and improved services. Also the open skies policy has benefited both international and domestic travel.New business opportunities: We believe that, over the next three to five years, the biggest surge in accommodation demand is expected to come from commercial zones that are being developed in metro suburbs and secondary markets. Mixed-use development projects that include retail and commercial space have also gained momentum in the last 24 months and will continue to be an attractive option. This provides a unique opportunity for hospitality projects. Also the new concept, which is going to gain importance is that of budget hotels (started by Indian Hotels – Ginger, the erstwhile Indione).Due to their inherent nature of operation, associated costs and flexibility, budget hotels will be better suited to withstand the next economic downturn as and when it takes place.
Threats Event risk: Dependency on foreign tourism can be a double-edged sword as travel decisions are based on global patterns and events that happen elsewhere can have serious impact the performance. Events like 9/11, SARS outbreak and Afghanistan and Iraq wars have severely impacted the tourism industry in the past and the threat remains.Increasing competition: Global hospitality majors like the Four Seasons, Shangri-La and Aman Resorts are all making their entry into the Indian market. They are not the only ones who are turning their attention to India. The Hilton Group is deciding on a comeback and has tied up with the Oberoi Group. Two other groups – the Carlson Group and the Marriott chain are furiously hunting for new hotels in India’s top cities. This will increase the competition for the existing Indian hotel majors.
Conclusion The outlook for the hospitality market in India is optimistic and will continue to remain so, in our opinion.The economy’s buoyancy, initiatives to improve infrastructure, growth in the aviation and real estate sectors and easing of restrictions on foreign investment will fuel demand for hotels across star categories in the majority of markets. India’s hotel industry is increasingly being viewed as investment-worthy, both within the country and outside, and several international chains are keen to establish or enhance their presence here. We anticipate that, over the next three to five years, India will emerge as one of the world’s fastest growing tourism markets and will be hard to ignore.