Swot analysis of ACI

8 August 2016

Table of contents SL. NO: PARTICULARS PAGE NO: 1. Introduction of company 2. ACI consumer Brand Ltd product 3. Market status 4. SWOT Analysis 5. List of Core Competencies 6. Business-Level Strategy 7. Trends of performance ACI Consumer Brand Limited 8. Possible measures to improve on ACI consumer Brand 9. Conclusion 02 03 04 05 06 06 09 09 09 ACI Consumer Brands ACI Consumer Brands was initiated in 1995 with two major brands of the company – ACI Aerosol and Savlon. These are two of most prestigious products which are enjoying the leadership position in the market.

The division started to take new businesses through off shore trading as well as local manufacturing. In this process ACI Consumer Brands launched many new products and also bonded with Joint Venture business relationships with ‘Dabur India’ and ‘Tetley UK’ and attained international alliances with world. The necessity of pure food in the minds of Bangladeshi consumers especially in the commodity food business has pushed ACI to fill up the market gap by producing commodity products such as Salt, Flour and Spices.

Swot analysis of ACI Essay Example

Now the customers of Bangladesh are ensured with 100% pure Salt, Spices products and Wheat products under the brand name of “ACI Pure”. ACI also represents the world renowned product range of Colgate, Nivea, Tetley, and Godrej & Dabur in Bangladesh through distribution and forming joint ventures (Business Unit – ACI web). As a successful business, The ACI Consumer Brands is focused on achieving the consistent growth required to continue the success and to make ACI an even stronger company. The Consumer Brands believe this is the best way to benefit the consumers, people and the shareholders of ACI.

ACI consumer Brand Ltd product ACI Consumer Brand Ltd is offering different types of product in market, these are Home Care Products ACI Limited is proud of the products that consist this part of the Consumer Brands division. These products are: ACI Aerosol and ACI Mosquito Coil. ACI Aerosol is produced through a unique process of production and quality checking. ACI Consumer Electronics World renowned electronics company Panasonic and ACI Limited has joined together to bring the Panasonic Audio Visual products and Home Appliances to Bangladeshi consumers.

The association was formally announced on the 16th of April 2008 through the launching ceremony in Bangladesh China Friendship Conference Center. Under this arrangement with Panasonic regional office in Singapore, ACI Consumer Electronics, a newly formed division in ACI Consumer Brands SBU will market the Panasonic AV line along with its Home Appliance products in Bangladesh. Panasonic has a rich range of AV products comprising of High Definition LCD and Plasma Television, Home Theatre system, DVD and Blu-ray DVD player, Digital Still Camera & Camcorder.

The Panasonic Home Appliance line comprises of high end refrigerator and Alkaline Battery. The LCD and Plasma TVs are marketed under Panasonic VIERA brand and Cameras are marketed under LUMIX brand. ACI Foods Limited The necessity of pure food in the minds of Bangladesh consumers especially in the commodity food business has pushed ACI to fill up the market demand by producing food products such as spice, edible oil, snacks, confectionary etc. ACI is engaged in manufacturing, marketing, and distribution of various branded food products and condiment.

Now the customers of Bangladesh are ensured with 100% pure food products under the brand name of ‘Pure’. Market Status: ACI Consumer Brand Limited is one of the leading Consumer Brand in Bangladesh, this company also has own supermarket which name is Shwapno (ACI Logistics Limited). ACI Consumer Brand Ltd is operating strong distribution channel over the country, ACI Logistic Ltd creates 59 outlets in 16 Districts where good infrastructure and good communication channel, for this reasons ACI Consumer Brand Ltd is providing their product available in the marketplace.

I think that Consumer Brand is one of the strong market leaders. SWOT Analysis on ACI Consumer Brand Limited: Core Competencies of ACI Consumer Brand Limited: All of these analyses find out six (6) core competencies of ACI limited which are listed below: 1. Diversified product range with some world recognized brands. 2. Mechanistic organizational structures with strict control form the top management. With this structure, management is more able to concentrate on the strategic issues rather than silly routine works.

3. Strong revenue growth and revenue base. And also has very low possibility of making loss. 4. Distribution of various products is done under one umbrella which leads to more efficient use of distribution channel. 5. Lots of market leading products and lots other with potential future growth, both nationally and internationally. 6. Strong financial strength with a higher margin of safety which ensures continuous profit and sustainability. Business-Level Strategy

Business-level strategy is an integrated and coordinated set of commitments and actions the firm use to gain a competitive advantage by exploiting core competencies in specific product markets Goods offered by ACI Consumer Brand Limited ACI consumer Brand Ltd is offering different types of product in market, these are Household Insecticides Antiseptic & Personal Care: Personal Care Home Care Female Hygiene Commodity Foods Goods manufactured by ACI Consumer Brand Limited: Product development is the name given to a growth strategy where a business aims to introduce new products into existing markets.

As the ACI Limited has several products in this segment they should develop strategy to build up new competencies and requires the business to develop modified products which can appeal to existing markets. ACI consumer brand Ltd is manufacturing the product category; several options are available to the potential micro-marketer. Product mix, variety, design, styling, features, functionality, brand, packaging, and sizes all provide opportunities to customize the product offering to a local market. Many of the opportunities to customize the Product variable result from improvements non- marketing functional areas of ACI Logistic Ltd.

As manufacturing, distribution, and R&D organizations increase the flexibility and speed with which they can develop, introduce, and manufacture products, the costs and time required to introduce new products goes down. In a fashion driven business such as cosmetics, variety and “product freshness” arc important sales drivers, therefore as the capability to handle a wider range of products is developed, product proliferation should be expected. Micro-marketing provides a framework to target this ever widening array of products to the right consumer. ACI Consumer Brand Limited Distribution channel:

Today, with the proliferation of customer segments and channel possibilities, more and more companies have adopted multichannel distribution systems – ACI Limited Distributors and Retailers Customers Dealers Figure – 10: Distribution channel before 2008 After the inception of superstore SHOWPNO, ACI Limited restricted it distribution channel into hybrid systems. Through the super shop they provide a wide range of products to the consumer directly. Selling through branded (SHOWPNO) outlet Customers ACI Limited Distributors and Retailers Customers Dealers Figure – 11: Distribution channel after 2008

Trends of performance ACI Consumer Brand Limited The Consumer Brands Division boasts in having an unequivocal presence in consumers’ heart with the market leading brands like ACI Aerosol, Savlon, ACI Mosquito Coil & ACI Pure Spices and Flour. With close to 80% market share in own categories, ACI Aerosol and Savlon are the persistent performers in keeping the household clean and free from germs and harmful insects. The ACI mosquito coil has also emerged as a formidable opponent to both the mosquito and the competition, by providing effective and affordable solution to the conscious people of Bangladesh.

ACI Consumer Brands is successfully serving the consumer demand for foreign products in household and personal care category with the world renowned product range of Colgate, Nivea & Dabur. With the proper distribution and marketing by ACI consumer brands, the world’s No. 1 tea brand “Tetley” is now available to the consumers of Bangladesh. As a successful business, The ACI Consumer Brands is focused on achieving the consistent growth required to continue the success and to make ACI an even stronger company.

The Consumer Brands believe this is the best way to benefit the consumers, people and the shareholders of ACI. Possible measures to improve on ACI consumer Brand: 1. The company should develop their some product quality. 2. The company should maintain fair price for some product. 3. The company should increasing distribution channel for increasing sales volume. Conclusion ACI’s mission is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations.

ACI follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer satisfaction. ACI also meets all national regulatory requirements relating to its current businesses and ensures that current Good Manufacturing Practices (cGMP) as recommended by World Health Organization is followed properly. ACI has been accepted as a Founding Member of the Community of Global Growth Companies by the World Economic Forum which is the most prestigious business networking organization.

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