A study of prejudice perpetuated by the media. The paper studies the role that the media plays in perpetuating prejudice. It looks at the prejudice prevalent in the marketing strategies of television and then moves on to suggestions for improving
Comparison of two different marketing strategies; one based on humor and one on sex. This paper compares two different marketing strategies: humor and sex. The author discusses how comedy prevails over sexuality in advertisements because comedy is more memorable and
Examines components of effective ads (source, message, channel, receiver), subliminal ads and examples. Introduction Advertising is one of the most important tools in the marketing mix, and it is the one tool which can raise questions about a company’s ethics.
A paper which discusses sexist and offensive messages in advertisements.The paper provides an overview of the topic of sexism and offensive messages in advertisements. It points out that the average American views up to 3000 advertisements a day and therefore
This paper analyzes the duplicitous nature of advertising in the fast food industry, focusing on the advertisements of three multinational fast food companies, McDonald’s, Kentucky Fried Chicken and Long John Silver. Fast food advertising has been allowed to profess anything,
The objective of this study is to find out if the use of humor in radio advertising aids the listener in comprehension and recall. The paper analyzes whether humor in radio advertising aids the listener in comprehension and recall. The
Critiques use in retailing & argues that this marketing approach is rarely used & less effective than some researchers & public believe.
Tells how tobacco companies continue to market their products to those under the age of 18. This paper discusses the history of tobacco companies advertising strategies, focusing on the way in which they were forced to say goodbye to Joe
Research paper discussing the effects of advertising on children ranging from physical, mental and psychological impacts. Research paper on the effects of advertisements on children. The author examines why and how advertisements target children and how children are affected psychologically.
Examines the agreement between 40 attorneys general and the major tobacco companies to settle tobacco litigation. Discusses the probable impact on tobacco business and stock prices. Tobacco is much in the news with the historic agreement between a group of
This paper looks at how television portrays women and minorities in negative ways and how this affects society. This paper describes the stereotypes and biases that are seen in the media on a daily basis.The author gives a detailed look
A study on the use of fallacious argument in advertising today. This paper examines the use of fallacious argument in advertising today. It describes that consumers must be critical and aware of the facts presented by the advertiser and that
An analysis of the effects of media on the appearance of adolescents. This paper takes a look at how the media influences the way adolescents view the ideal body image. The author examines the type of stereotypes that the media
A study of the use of sex in advertising strategy. This paper examines in-depth the use of sex in advertisements. The author writes that the use of sex in advertising is not a new concept but its strategy and openness
Examines economics, theories (encoding, memory decay, retention interval, crossover interaction), cultural differences, Proctor & Gamble. This research reviews the economics of television advertising. Cost-effectiveness is a focus of this review. In 1992, one of the country’s largest television advertisers, Proctor
The advantages of traditional-based marketing as opposed to customer focused marketing. This paper examines the advantages of traditional-based marketing as opposed to customer focused marketing using the experience of American Express to illustrate its point. From the paper: “Given the
This paper looks at the reason advertisers use sex to sell their products. The writer looks at overt and covert advertising in order to give the reader a solid understanding of the basic theories that are used to sell products.
How three furniture companies succeeded where others failed. This paper examines the marketing strategies of three furniture companies to explain why they have succeeded where others have failed. From the paper: “One of the major Ethan Allen company trademarks is