Asian American

The “model minority,” as defined in Racial and Ethnic Relations, is the stereotypical view that certain Asian American, and occasionally other, groups are seen to be exemplary in socioeconomic and moral characteristics. This stereotype is most typically applied to Japanese

As the purchasing power of Asian Americans increases, Asian American guests pose a great opportunity for Target to grow its market share. Although Target has established a good reputation among existing customers, Target lacks the ability to attract more Asian

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