“As a consuming population we have formed deep emotional bonds with our brands, to the extent that they now determine who we are and how we are perceived”. (Isaksen and Roper, 2008). Brands are everywhere we look. They are simply … Continued
Mcd case
Brand equity depends on the following five assets and Liabilities Brand Loyalty Brand awareness Perceived Quality Brand Association Proprietary assets(Logo and other trademarks) Looking at McDonalds, We find the following The Golden arches has become synonymous with not Just fast … Continued
Swisher Mower
Swisher Mower and Machine Company must decide whether to maintain its current distribution practices or enter into a private-brand distribution arrangement for the riding mower line. 4 Ps and 3 Cs: Product: SMC high quality riding mowers Price: moderate to … Continued
Mountain Man Case Analysis
Overview Mountain Man Brewing Company produces Mountain Man Lager; the most authentic regional beer for working class East Central Americans, among all premium domestic beers, because of its distinctive quality, bitter flavor, slightly higher than average alcohol content and competitive … Continued
Nike: Brand Name and SWOT Analysis
Nike: Brand Name and SWOT Analysis BY yousef7540 Nike goodness as a symbol: In Greek mythology Nike, represented by the goodness of victory, strength and speed, and it is also one of the common fgures that portrayed on Greek coins. … Continued
Josiah Wedgewood
Josiah Wedgewood BY dbox3030 JOSIAH WEDGEWOOD September 17th, 2010 Josiah Wedgwood was an 18th century potter and entrepreneur whose company, Wedgwood & Bentley, rose to success and fame in the mid 1700’s, despite having very little start-up capital and very … Continued
Kentucky Fried Chicken History
The company operates with five long-term measures identified as essentials of corporate growth and progress .. 1 International Expansion ‘Yum! Brands number-one goal is to drive global expansion with its category- leading brands. In 2002, the company opened a record … Continued
P&G Success
Background of the Company William Procter from England and James Gamble from Ireland had come to Cincinnati. Both gentlemen did not plan to permanently stay in England despite the busyness of the city they came to. Cincinnati was then a … Continued
Brand and Suave
The shampoo market is considered mature with growth aligned with the population growth. There are few barriers to entry in the Shampoo market however; a considerable amount of money is needed for ads and promotion and approximately nine out often … Continued
Branding Ethiopia
Ethiopia’s per capita income amounts to $280 which makes it one of the lowest in the world which is only better than that of Guinea-Bissau ($250), Liberia ($170), Democratic Republic of Congo ($ 150), and Burundi ($150) (World Bank, World … Continued
Bose Ride
Introduction of Group Project Bose Corporation Founded in 1964 by Dr. Amar Bose, Bose Corporation is a company pioneering in perfecting the quality of sound heard through speakers. Through the years, Bose has become an industry leader by developing innovative … Continued
What Is a Brand, and Why Is a Strong Brand Important?
When people say brand, the brands that come to mind straight away would be Coca- Cola, Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However, in marketing … Continued
Golf Industry Case
The defining characteristics of the golf equipment industry are innovative technology and name brand recognition, and product performance. Golf companies essentially sell the same products, so they must differentiate their products through technological advances. Fortunately for golf companies, the sport … Continued
Eastman Kodak Case
Eastman Kodak – Case Analysis Problem The problem in this case is concerned with Eastman Kodak losing its market share in film products to lower-priced economy brands. Over the last five years, in addition to being brand-aware, customers have also … Continued
Hbr Wal-Mart
What are Wal-mart’s competitive advantages? Large variety of products and services Extremely well known brand name Superior IT systems Volume purchasing power Lots of investment capital How sustainable are those advantages? The ability to offer a wide variety of products … Continued
Li Ning in with Nike and Adidas
Shuangxing and Anta – are not faring too well n the loyalty stakes, scoring 13. % and 15. 1% respectively, but that could be down to the fact that sufficient work has not been done as yet to position them … Continued
Swop Analysis
Swop Analysis BY Silver1920 swop ANALYSIS Procter Gamble, one of the best markets in the world, has gone through a new management. Procter Gamble has a very talented management that has tightly integrated with the largest retailers in the US … Continued
Marketing Myopia Case
Marketing Myopia Case BY ank080 a recent case of marketing myopia TUESDAY, AUGUST 31, 2010 Brand Update : Can Ambassador be saved ? Recently the good old Ambassador was in the news that the brand owners – Hindustan Motors is … Continued
Consumer Behviour of Pizza
Pizza Hut is the world’s largest casual dining restaurant chain with over 13,000 restaurants across 97 countries and 143 stores across 34 cities in India. Pizza Hut is the leading casual dining restaurant in India. Pizza Hut made its foray into … Continued
Tata Tea Analysis
At present day Tata Tea Group of Companies is the second largest global brand in tea ndustry. The group comprises Tata Tea Inc. in India and I-JK based Tetley Group. These groups came together in 1992 to form a JV … Continued
Corporate Branding and Customer’s Purchase Preferences
Corporate branding and customer’s purchase preferences in mobile phone telecommunication Authors: Aitzaz Saeed Rehan Arshad Supervisor: Venilton Reinert Abstract: This research is carried out to know the role of corporate branding in mobile phone telecommunication along with different influencing factors … Continued
The Body Shop
Body Shop is a brand with a difference. Marketers consider this brand as an Icon. Body Shop has created a brand image without the aid of conventional advertising. 2006 saw this iconic brand draw up serious business plans for India. … Continued
Fiji Water
water Mark Muraski BUS 330 Natasha Bell-Scott March 2010 Fiji water is more than Just a rehydration product, it’s a lifestyle. In this paper I wil explain how the three levels of product, augmented product, actual product and t core … Continued
SYNOPSIS This is a semester project (Research Report) regarding a baby food product named Cerelac of Nest©. It starts with an introduction about Nestl© followed by the history of Nestl©. It gives a briefing about all the brands of Nestl©. … Continued
Indian Tobacco Company
Indian Tobacco Company/Corporation (Imperial Tobacco Company of India Limited) [pic][pic] ITC was set up in 1910 by the name of ‘Imperial Tobacco Company of India Limited’. The company is now known as Indian Tobacco Company Ltd. ITC has its presence … Continued
Swot Analysis for Sony Ericsson
SWOT Analysis for Sony Ericsson Strengths: Increased market shares Reduced losses: Sony Ericsson has been successful in reducing its company losses in the past year. The company cut its total losses by more than half in the second half of … Continued
The studio’s wellnetworked marketing team distributes the product through a chain of exclusive salons, stand-alone and franchisee shops, premier fashion stores and boutiques throughout India and in several foreign cities. Genesis Colors Pvt. Ltd. , the holding company, works on … Continued
The Importance of the Brand Name
The name is among the most powerful sources of identity. A brand encapsulates identity, origin, specificity, and difference. It evokes this information concentrate in a word or a sign. This is why brands are vital for business exchange: when faced … Continued